Senior Product Manager, Ad Monetization in Toronto

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take‑Two Interactive, our games have been downloaded over 6 billion times, connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Position Overview: We are seeking a Senior Product Manager with experience in Ad monetization or Ad Technology systems to shape, execute & distribute our Ad Technology SDK across 50+ Games at Zynga! This role specializes in key aspects of our product lifecycle, building customized ad formats for our games and delivering experiments, readouts and optimizations.

This role requires a blend of product management and ad monetization experience. Ideal candidates should have experience working on monetization/payments systems and should be deeply familiar with how games balance engagement with IAA/IAP monetization.

What You’ll Do:

• Lead experiments for our Advertising platform from experiment design through analysis and rollout, fine-tuning supply and demand side features that impact how our players see ads, and how we price them.
• Support the distribution and updates of our SDK releases across 50+ games through different studio build paths.
• Execute against our product strategy customizing game-side logic on ad loading, surfacing and trigger points.
• Identify problems or areas of optimization with our core ad serving logic, and design new solutions that challenge our product’s status quo.
• Maintain a pulse on the rapidly evolving Ad Tech landscape, including new ad formats, platform requirements, and privacy changes.
• Help us develop 0-1 systems, including automating our SDK upgrades through build pipelines.
• Support our live operations business lines on an ongoing basis, providing technical insight and expertise into how to fix problems and triage issues.
• Conduct market research, competitive analysis, and user interviews to identify new product opportunities and improvements.

What You Bring:

• 5+ years of product management experience, with a minimum of 3 years focused on Ad Technology, monetization, or similar domains in the mobile or gaming space.
• Strong understanding of the mobile advertising ecosystem, including ad mediation, ad networks, SDKs, DSPs, SSPs, ad exchanges, and programmatic advertising.
• Excellent analytical and quantitative skills; ability to use data and metrics to back up assumptions and drive product decisions. Required experience writing SQL queries to extract data and articulate your analysis.
• Exceptional written and verbal communication skills, with the ability to describe complex technical concepts to a non-technical audience.
• Ability to work closely with engineering teams and discuss technical trade-offs.
• Experience working on ad technology systems either on the buy or sell side of the industry (DSP or SSP).
• Experience working on games or in the free-to-play mobile market.
• Prior experience with ad platform integrations and third-party vendor management.
• B.S. or M.S. in Computer Science, Engineering, Finance/Economics or a related field.

What We Offer You:

The pay range for this position in Ontario at the start of employment is expected to be between $96,400 and $135,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.