At a Glance
- Tasks: Lead a team to create engaging marketing strategies for top games.
- Company: Join Zynga, a leader in the gaming industry with a fun culture.
- Benefits: Competitive salary, flexible work options, and growth opportunities.
- Other info: Collaborative environment with a focus on team development.
- Why this job: Make a real impact on player experiences in iconic games.
- Qualifications: Bachelor’s degree and 2+ years in CRM or Lifecycle Marketing.
The predicted salary is between 108000 - 132000 $ per year.
Join Zynga as a Senior Manager of Lifecycle Marketing and shape player interactions across our diverse gaming portfolio.
This role focuses on data-driven strategies to enhance customer engagement.
As part of Zynga, you will manage a talented team and spearhead Lifecycle Marketing initiatives that align with overarching business goals.
A collaborative spirit is crucial, as you will participate in cross-functional meetings, ensuring that your team’s work contributes to the success of iconic titles like Words With Friends and CSR Racing.
This position allows you to demonstrate your strategic expertise while nurturing team growth.
Key
Responsibilities
- Lead a dedicated team of marketing professionals
- Develop and implement effective Lifecycle strategies
- Create and refine customer engagement programs
- Manage goal-setting processes for your team
- Analyze performance data to guide actionable insights
Requirements
- Bachelor’s degree with substantial CRM or Lifecycle Marketing experience
- Proven people management background (2+ years)
- Technical knowledge of email marketing and optimization techniques
- Experience with conversion metrics and A/B testing
- Self-starter attitude with excellent communication skills
Drive player engagement and retention by leveraging your marketing expertise in a fun-focused environment at Zynga. #J-18808-Ljbffr
Senior Manager, Lifecycle Marketing Leadership in Toronto employer: Zynga
Zynga is an exceptional employer that fosters a vibrant work culture where creativity and innovation thrive. With a commitment to employee growth, we offer comprehensive benefits including generous paid time off, wellness programs, and opportunities for professional development, all while working in the dynamic gaming industry in Ontario. Join us to be part of a diverse team that values collaboration and celebrates the power of play!
