Senior Manager, Lifecycle Marketing

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Position Overview: As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator.

What You'll Do:

• Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership.
• Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development.
• Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs.
• Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues.
• Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino).
• Design and drive nurture programs that improve customer engagement, retention, and reactivation.
• Define and drive go-to-market communication plans for new product launches and feature releases.
• Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health.
• Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team.
• Set team goals (OKRs) in line with BU objectives, and cascade them into individual goals for direct reports.
• Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals.
• Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty.
• Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement.
• Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys.
• Embrace established processes and identify opportunities to improve efficiency across owned genres.
• Be analytical, critical, and offer recommendations motivated by data.

What You Bring:

• Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
• 2+ years of people management experience, with a track record of managing Managers and/or Specialists.
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred.
• Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability.
• Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiative.
• Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices.
• Multi-variate testing expertise and strong understanding of QA processes.
• Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision.
• Strong communication, copywriting, organizational, and project management skills.
• Attention to detail, team-first attitude, and passion for games.

What We Offer You:

The pay range for this position in Toronto at the start of employment is expected to be between $119,300 and $160,000 per year. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days); up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support; commuter benefits; and reimbursements for fitness-related expenses.

We are proud to be an equal opportunity employer, committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.