At a Glance
- Tasks: Create engaging communication journeys for educators and schools using customer insights.
- Company: Join Zen Educate, a dynamic team in Vancouver focused on innovative marketing.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and data-driven strategies.
- Why this job: Make a real impact by enhancing activation, engagement, and retention in education.
- Qualifications: 2-3 years in lifecycle or CRM marketing with hands-on experience in relevant tools.
The predicted salary is between 60750 - 74250 $ per year.
Build lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation through a hybrid work model.
As a Lifecycle Marketing Specialist, you will create communication journeys for educators and schools.
You will connect marketing, product, operations, commercial teams, and data to improve activation, engagement, and retention.
This full-time role suits candidates with two to three years of relevant experience.
Key Responsibilities
- Design and optimise programs across email, SMS, and in-app banners
- Create journeys improving activation, engagement, and retention
- Build CRM campaigns, segments, and compelling copy
- Define metrics, analyse results, and improve programs
- Share performance updates with senior leadership
Requirements
- Two to three years in lifecycle, CRM, or automation marketing
- Hands-on Customer. io, Braze, Hub Spot, Iterable, or similar experience
- Experience using Excel or Google Sheets
- Experience using Chat GPT, Claude, or similar AI tools
- Clear stakeholder communication and customer behaviour thinking
Bring lifecycle marketing, experimentation, customer insight, and automation skills to Zen Educate's Vancouver team.
Lifecycle Marketing Specialist Vancouver employer: Zen Educate Inc.
Zen Educate is an exceptional employer located in Vancouver, offering a dynamic hybrid work environment that fosters collaboration and innovation. With a strong focus on social impact, employees have the opportunity to make a meaningful difference in education while enjoying generous benefits, including equity compensation and extensive professional development. The company's commitment to diversity and inclusion ensures a supportive culture where every team member can thrive and grow.
