At a Glance
- Tasks: Create and optimise lifecycle marketing programs to enhance customer engagement and retention.
- Company: Join Zen Educate, a forward-thinking company dedicated to supporting educators and schools.
- Benefits: Enjoy a hybrid work schedule, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and measurable outcomes.
- Why this job: Make a real difference in education by leveraging your marketing skills and insights.
- Qualifications: 3-5 years in lifecycle or CRM marketing with hands-on experience in relevant tools.
The predicted salary is between 63000 - 77000 $ per year.
Build measurable lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation within a hybrid schedule.
As Lifecycle Marketing Manager, you will connect marketing, product, operations, and data through customer journeys.
You will support educators and schools by improving activation, engagement, and retention.
The work combines campaign execution, experimentation, stakeholder collaboration, and outcome measurement.
Key Responsibilities
- Design, implement, and optimise lifecycle programs across customer touchpoints
- Create journeys improving educator and school activation, engagement, and retention
- Build CRM campaigns, segments, copy, and quality checks
- Design experiments, analyse results, and improve programs
- Share performance updates with senior leadership
Requirements
- Three to five years in lifecycle, CRM, or automation marketing
- Hands-on Customer. io, Braze, Hub Spot, Iterable, or similar experience
- Understanding of customer behaviour before campaign execution
- Excel and/or Google Sheets experience
- Experience using AI tools such as Chat GPT or Claude
Apply lifecycle marketing, experimentation, and customer behaviour expertise to improve measurable outcomes for Zen Educate customers.
Lifecycle Marketing Manager Vancouver employer: Zen Educate Inc.
Zen Educate is an exceptional employer located in Vancouver, offering a dynamic hybrid work environment that fosters collaboration and innovation. With a strong focus on social impact, employees have the opportunity to make a meaningful difference in education while enjoying generous benefits, including equity compensation and extensive professional development. The company's commitment to diversity and inclusion ensures a supportive culture where every team member can thrive and grow.
