Shape restaurant brand strategy at Yunshang Group through brand development, consumer insights, and coordinated campaigns across Asian dining concepts. This experienced Marketing Director will define positioning, messaging, visual identity, and marketing consistency for Yunshang Rice Noodle and other brands. You will support new restaurant openings, market expansion, and community engagement while collaborating with operations, product development, and senior management. Your work will connect brand building with commercial performance. Key Responsibilities:
Oversee brand positioning and consistent communications across concepts Develop annual and seasonal marketing plans aligned with objectives Identify market trends, consumer insights, and growth opportunities Support new brand development, restaurant openings, and expansion Manage public relations, partnerships, reputation, and customer communications Requirements:
Bachelor's degree in Marketing, Business, Communications, or related field Five or more years of marketing experience required Strong understanding of digital, social media, paid advertising, and influencers Strong analytical, project management, communication, and organizational skills English and Mandarin proficiency required Apply brand strategy, consumer understanding, communications, and commercial judgment across Yunshang Group's restaurant portfolio.
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Restaurant Brand Strategy Director in Markham employer: Yunshang Rice Noodle 云尚米线
Yunshang Group is an exceptional employer that offers a vibrant work culture and the chance to lead marketing initiatives across a diverse portfolio of Asian dining brands in Canada. With a focus on employee growth, you will have the opportunity to shape brand development and drive business expansion while collaborating with a creative team in a fast-paced environment. Join us to make a meaningful impact and enjoy competitive compensation along with the excitement of being part of a growing restaurant group.
