At a Glance
- Tasks: Lead marketing strategies for multiple restaurant brands and create engaging digital campaigns.
- Company: Join Yunshang Group, a leader in Asian dining concepts with a vibrant culture.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Dynamic role with hands-on execution across various locations and brands.
- Why this job: Make a real impact on brand development and connect with diverse audiences.
- Qualifications: 5+ years in marketing, preferably in restaurants or hospitality, with bilingual skills.
The predicted salary is between 82800 - 101200 $ per year.
Lead multi-brand restaurant marketing for Yunshang Group, combining brand strategy and digital campaigns across established and emerging Asian dining concepts. As Marketing Director, you will guide marketing strategy and brand development across Yunshang Rice Noodle and other restaurant brands. You will create annual and seasonal plans, lead integrated promotions, and translate consumer insights into measurable business results. The role combines strategic leadership with hands-on execution across multiple locations.
Key Responsibilities:
- Develop comprehensive marketing strategies across all Yunshang Group brands
- Oversee positioning, messaging, visual identity, and brand consistency
- Lead seasonal promotions, product launches, and engagement initiatives
- Manage digital campaigns across Instagram, Google, Facebook, and Xiaohongshu
- Monitor KPIs, sales impact, engagement, and marketing return
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- Five or more years of marketing experience required
- Restaurant, hospitality, food and beverage, or consumer experience preferred
- Experience managing multiple brands, locations, or marketing projects preferred
- English and Mandarin proficiency required
Bring restaurant marketing leadership, brand development, digital expertise, and analytical thinking to Yunshang Group's growing portfolio.
Multi-Brand Restaurant Marketing Director in Markham employer: Yunshang Rice Noodle 云尚米线
Yunshang Group is an exceptional employer that offers a vibrant work culture and the chance to lead marketing initiatives across a diverse portfolio of Asian dining brands in Canada. With a focus on employee growth, you will have the opportunity to shape brand development and drive business expansion while collaborating with a creative team in a fast-paced environment. Join us to make a meaningful impact and enjoy competitive compensation along with the excitement of being part of a growing restaurant group.
