Strategic Communications Specialist in Fredericton

The purpose of the position is to develop and coordinate high quality communications projects for internal and external audiences. The Strategic Communications Specialist is responsible for public relations, marketing duties, and the management of social media platforms.

Major Duties & Responsibilities

• Writing, editing and proofreading to the highest degree of accuracy.
• Publishing to social media platforms on behalf of York Regional Police.
• Design and manage paid social media marketing and advertising on all platforms including Google Ads and Meta Business Manager.
• Develop and deliver training on professional writing, communications and social media best practices to internal and external audiences.
• Research and develop key messages and speaking notes for senior leaders at major events and press conferences.
• Acting as a webmaster/content manager for external website and intranet, including content development and management, quality control and training power users.
• Preparing marketing and communications products, including copy and design.
• Creating and delivering multi-media campaigns, marketing collateral and strategic communications plans.
• Developing social media strategies, day-to-day posting, monitoring and measuring performance through analytics.
• Managing project timelines to ensure deadlines for deliverables are met.
• Liaising with internal clients and external partners and suppliers, ensuring the unit is up to date on industry trends and issues.
• Preparing business cases and assessing cost and budget implications for new products, equipment and services as they relate to internal and external communications.
• Working with IT to integrate new technologies into communications programs.
• Delivering presentations and tutorials on communications/social media best practices to both internal and external audiences.
• Working closely with the Supervisor, Corporate Communications and other stakeholders in the processes above.

Education, Licensing & Certifications

• Three (3) year college diploma or university degree in journalism, communications, marketing, mass media, social media, public relations or related field of study.

Experience

• Three (3) years of experience in a related role in a public safety, government or large public sector organization.

Skills

• Superior writing and editing skills.
• Understanding of marketing concepts and strategies, including for social media and web.
• Demonstrated proficiency using Adobe Creative Cloud, including Illustrator, Photoshop and InDesign.
• Strong understanding of the design and print production process.
• Working knowledge of Accessibility for Ontarian with Disabilities Act (AODA) standards.
• Ability to multi-task, adjust priorities and meet deadlines in a fast-paced environment.
• Experience with content management systems, basic HTML, web design, Sharepoint and Google Analytics.
• Valid Class G driver’s license.

York Regional Police has implemented a Hybrid Remote Work option that is offered to various positions in the organization. Further details can be discussed during the recruitment process. York Regional Police is committed to fairness and equity in our recruitment and selection process, and in building and retaining a talented and diverse workforce representative of the community we serve. All York Regional Police employment policies and procedures are intended to be non-discriminatory and barrier-free. Accommodations for applicants with disabilities are available upon request during recruitment processes and throughout employment.