At a Glance
- Tasks: Lead innovative marketing campaigns that drive community impact and engagement.
- Company: Join YMCA BC, a charitable organization dedicated to strengthening communities.
- Benefits: Enjoy competitive salary, health benefits, gym access, and professional development opportunities.
- Other info: Be part of a diverse team committed to equity and inclusion.
- Why this job: Make a real difference while developing your leadership skills in a dynamic environment.
- Qualifications: 7-10 years in marketing with strong project management and digital expertise.
The predicted salary is between 98000 - 106000 $ per year.
Position Title: Director, Marketing Campaigns and Performance
Term: Full-Time, Permanent
Hours: 35 hours per week
Start Date: As soon as possible
Salary: $98,000-$106,000 annually
Reports To: Vice President, Marketing and Strategic Partnerships
Competitive vacation and paid sick time
Access to YMCA gym facilities at locations where we maintain physical sites + Y@Home
Eligibility for Extended Medical and Dental Benefits
Training and Professional Development Opportunities
Extensive Employee assistance program
Reduced childcare rates and priority placement for YMCA Staff
Be part of a charitable organization that positively impacts the community
Some benefits may vary based on employment terms
Nature & Scope:
Reporting to the Vice President, Marketing and Strategic Partnerships, the Director, Marketing Campaigns and Performance provides strategic leadership for YMCA BC's marketing campaigns, with a primary focus on the organization's priority portfolios. The role is accountable for developing and executing integrated marketing strategies that drive membership growth, program participation, fundraising success, and brand awareness while ensuring alignment with organizational priorities and measurable business outcomes.
The Director leads a team of marketing professionals and oversees campaign planning, project management, performance marketing, and analytics functions. Working closely with internal and external partners, the position establishes consistent campaign management processes, optimizes digital marketing investments, and uses data-driven insights to continuously improve marketing effectiveness across the organization.
Major Responsibilities:
- Lead the strategic planning, development, execution, and evaluation of YMCA BC's priority marketing campaigns, ensuring campaigns align with organizational goals and deliver measurable results.
- Build and champion a consistent organizational approach to marketing campaign planning and project management across all portfolios.
- Optimize YMCA BC's digital marketing and paid media investments across channels by leveraging performance data, audience insights, and business priorities.
- Oversee end-to-end campaign management for priority portfolios, guiding campaigns from discovery and strategic planning through creative development, implementation, launch, monitoring, and post-campaign analysis.
- Measure and evaluate campaign performance against both marketing metrics and business objectives.
- Lead, coach, and develop a team of campaign-focused Marketing Managers.
- Facilitate regular marketing alignment and planning meetings with portfolio leaders and key stakeholders.
- Partner with internal stakeholders and external vendors to ensure marketing campaigns are integrated and delivered on schedule and budget.
Qualification:
- Bachelor’s degree in marketing, communications, business, or a related field.
- 7–10 years of progressive experience in campaign and digital marketing.
- 2–3 years of leadership experience.
- Demonstrated success leading multi-channel marketing campaigns.
- Strong project management skills.
- Strong expertise in digital marketing, paid media management, web analytics, audience segmentation, and data-driven decision-making.
- Proven ability to build processes and influence senior stakeholders.
- Experience within a membership-based, participation-driven, nonprofit environment is considered an asset.
Successful candidate will be required to provide 3 satisfactory references.
Successful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date.
About YMCA BC:
By igniting belonging and championing health equity, YMCA BC strengthens the foundations of community. With over 3,000 employees and volunteers, YMCA BC serves 150,000 individuals of all ages, backgrounds and abilities across hundreds of service locations.
As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues.
YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB).
Application Deadline: October 16th, 2026
YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported.
Director, Marketing Campaigns and Performance in New Westminster employer: Ymca Bc
YMCA BC is an exceptional employer that fosters a vibrant work culture focused on community impact and employee growth. With competitive benefits including access to gym facilities, extensive professional development opportunities, and a commitment to equity and inclusion, employees are empowered to thrive both personally and professionally while making a meaningful difference in the lives of others.
