About the job Experienced Lead Generation Specialist
Description
Our partner is seeking for an experienced Lead Generation Specialist to join their growing team. As a Lead Generation Specialist, you will be responsible for developing and executing lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising.
Key Responsibilities
- Develop and execute lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising
- Collaborate with sales and marketing teams to identify target audiences and create campaigns that generate high-quality leads and revenue
- Develop marketing funnel strategies
- Build marketing automations
- Develop and manage email campaigns, including list segmentation, email content creation, and A/B testing
- Create and manage social media advertising campaigns on platforms such as Facebook, LinkedIn, and Twitter
- Manage programmatic advertising campaigns across multiple networks and platforms
- Optimize campaigns based on performance data to improve ROI and drive revenue growth
- Stay up-to-date with the latest trends, emerging platforms and cloud solutions, and best practices in lead generation and digital marketing
- Be the first point of contact for new business prospects, provide initial information, and determine the next steps for each prospect moving forward.
- Generate new leads through the creation of outreach strategies, including conducting market research and engaging customers to expand awareness, educate, and request referrals.
- Perform all prospect and customer connections primarily by phone but also email, social and digital media.
- Follow-up on inbound marketing leads and identify qualified opportunities, providing appropriate levels of information for interested prospects.
- Engage with existing customers to generate subscriptions to additional value-add services and products.
- Follow-up on leads generated through existing customers when a new location/franchise is opened.
- Provide a warm transfer to, or schedule appointments and demos for, members of the sales team, once the lead is ready to engage.
- Nurture new marketing leads by educating and developing prospects until they are ready to be introduced to or booked in for a demo with a member of the sales team.
- Support, communicate, and collaborate with the sales team on outbound strategies and lead generating efforts, including contributing to lead generation strategies and ideas during team meetings.
- Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.
- Research generated leads and prepare executive summaries for sales team members ahead of their calls.
Requirements
- 3+ years of experience in demand lead generation or digital marketing
- Experience with email marketing platforms, social media advertising, search engine advertising, and programmatic advertising
- Strong analytical skills and experience using analytics tools such as Google Analytics
- Excellent communication and collaboration skills
- Self-starter with the ability to work independently and manage multiple projects simultaneously
- Experience with e-commerce marketing required
- Experience in B2B marketing and lead generation
- Experience with HubSpot or other CRM systems, Experience with zapier or other lead transfer tools
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Experienced Lead Generation Specialist in Kelowna employer: YaaLk Technologies
Join a forward-thinking digital marketing firm in Canada that values innovation and collaboration. As a Senior Lead Gen Specialist, you'll thrive in a dynamic team environment that fosters professional growth and offers opportunities to enhance your skills in lead generation and automation. With a strong focus on employee development and a culture that encourages creativity, this company is an excellent employer for those looking to make a meaningful impact in the B2B space.
