At a Glance
- Tasks: Shape digital strategies and manage projects across various media channels.
- Company: Join WPP Media, a leader in innovative digital solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for growth.
- Other info: Collaborative environment with a focus on emerging technologies and career advancement.
- Why this job: Make an impact by translating client goals into effective digital strategies.
- Qualifications: Experience in programmatic or digital strategy with strong organizational skills.
The predicted salary is between 49500 - 60500 $ per year.
Shape cross-channel digital strategies at WPP Media using programmatic expertise, client communication, and performance-focused recommendations.
This strategy-first role is not hands-on buying.
As a Senior Associate, you will translate client objectives and KPIs into digital solutions.
You will manage projects across Planning, Activation, Measurement, and Data & Tech teams.
The work spans display, video, audio, gaming, Connected TV, and high-level social environments.
Key Responsibilities
- Translate client briefs into holistic cross-channel digital strategies
- Coordinate campaigns across cross-functional internal teams
- Lead strategic conversations and present client recommendations
- Oversee display, video, audio, gaming, CTV, and social strategies
- Lead testing across emerging platforms, AI technologies, and DSP capabilities
Requirements
- One or more years in programmatic or digital strategy
- Understanding of cross-channel digital media environments
- Working knowledge of DV360, Amazon DSP, or The Trade Desk
- Strong organization and complex project coordination skills
- Familiarity with attribution, lift studies, and digital measurement
Bring programmatic strategy, client leadership, and cross-channel planning skills to WPP Media's digital solutions team.
Senior Programmatic Strategy Associate in Toronto employer: Wppmedia
WPP Media is an exceptional employer that prioritizes employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to global networks, competitive benefits, and a commitment to diversity and inclusion, employees are empowered to excel in their careers while enjoying a healthy work-life balance in a hybrid environment. Located in a vibrant city, WPP Media fosters a sense of community through regular team events and resource groups, making it an ideal place for those seeking meaningful and rewarding employment.
