Build direct media activation expertise at WPP Media through campaign operations, marketplace intelligence, and precise investment management. Develop hands-on experience across online and offline channels.
As an Associate, Direct Activation, you will support media strategies throughout the investment lifecycle. Your work spans proposals, negotiations, buying, activation, optimization, measurement, and reconciliation. You will collaborate with media partners, Planning, and Ad Operations teams while learning how Broadcast, Digital Display and Video, CTV and OLV, OOH, Print, and emerging platforms operate.
Key Responsibilities:
- Gather marketplace intelligence and evaluate media investment opportunities
- Translate approved strategies into accurate media buys
- Coordinate buy entry, insertion orders, and trafficking
- Monitor delivery, document changes, and identify campaign issues
- Maintain budgets, trackers, and campaign documentation
Requirements:
- Interest in offline and digital direct media
- Comfort working with budgets, numbers, and data
- Strong mathematical and analytical skills
- Exceptional organization and attention to detail
- College or university education is an asset
Bring curiosity, analytical thinking, and organized execution to direct activation across WPP Media's evolving investment landscape.
Direct Activation Media Associate in Toronto employer: Wppmedia
WPP Media is an exceptional employer that prioritizes employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to global networks, competitive benefits, and a commitment to diversity and inclusion, employees are empowered to excel in their careers while enjoying a healthy work-life balance in a hybrid environment. Located in a vibrant city, WPP Media fosters a sense of community through regular team events and resource groups, making it an ideal place for those seeking meaningful and rewarding employment.
