Lead programmatic campaign activity at WPP Media, using DSP expertise and optimization skills in a hybrid office model.
As Senior Associate, Programmatic, you oversee assigned brands and campaigns from briefing through reporting. The role combines client service, planning, platform setup, activation, optimization, and performance guidance across programmatic channels. You will work with agency partners, clients, internal teams, and coordinators while using platforms including DV360, The Trade Desk, Xandr, and Amazon.
Key Responsibilities:
- Manage campaign timelines, briefings, setup, activation, and reporting
- Build programmatic plans using DSP capabilities and inventory knowledge
- Coordinate media requirements across teams and platforms
- Optimize pacing, performance, quality, and campaign delivery
- Mentor coordinators through vendor meetings and campaign supervision
Requirements:
- At least one year of hands-on programmatic trading experience
- Knowledge of DSPs, exchanges, PMPs, deals, and guaranteed inventory
- Ability to manage priorities, deadlines, and client demands
- Strong communication, problem-solving, and attention-to-detail skills
- Proficiency with Excel, including formulas, pivot tables, and visualizations
Bring programmatic trading, campaign optimization, and client management expertise to WPP Media's data-driven media operation.
Senior Programmatic Campaign Manager in Toronto employer: WPP
WPP Media is an exceptional employer that prioritizes employee growth and development, offering a dynamic work culture where creativity thrives. With a commitment to inclusivity and collaboration, employees benefit from comprehensive perks including competitive medical plans, significant paid time off, and opportunities for professional advancement within a supportive environment. Located in a vibrant city, WPP Media fosters strong connections through its extensive global network, ensuring that every team member can pursue their passions while contributing to innovative media strategies for high-profile clients.
