Join WPP Media as a Senior Associate in Direct Activation, focusing on TV, Radio, and Digital Direct. Collaborate with vendors and clients to drive effective media investment strategies.
As a seasoned media professional, you'll play a vital role in our Direct Activation team. Your responsibilities will include media buying, leading vendor negotiations, and executing campaigns across multiple platforms. You'll leverage your skills in marketplace intelligence, client engagement, and meticulous campaign stewardship to ensure optimal performance and delivery.
Key Responsibilities:
- Develop and execute media investment recommendations
- Manage vendor relationships across Radio and Digital Direct
- Represent activation team in industry discussions
- Lead end-to-end campaign execution and maintenance
- Monitor campaign performance and resolve discrepancies
Requirements:
- Minimum 2 years of media buying experience
- Proficiency with MediaOcean is required
- Experience in TV, Radio, and Digital Direct
- Familiarity with NLogic or Lens is an asset
- Strong organizational and communication skills
Leverage your media expertise to foster growth and collaboration at WPP Media.
Senior Associate in Media Activation in Toronto employer: WPP Media Limited
WPP Media Limited is an exceptional employer located in the vibrant city of Toronto, offering a dynamic work culture that fosters collaboration and innovation. As a leader in performance media, we provide our employees with ample growth opportunities through hands-on experience and access to cutting-edge tools, ensuring they thrive in their careers while making a meaningful impact in the commerce landscape.
