At a Glance
- Tasks: Lead Paid Social strategy and optimize campaigns for impactful results.
- Company: Join WPP Media, a leader in digital media activation.
- Benefits: Hybrid work model, competitive salary, and opportunities for growth.
- Other info: Collaborative culture with a focus on innovation and client success.
- Why this job: Shape digital strategies and drive real results in a dynamic environment.
- Qualifications: 6+ years in digital media with strong leadership and communication skills.
The predicted salary is between 67500 - 82500 $ per year.
Lead Paid Social activation at WPP Media while guiding Programmatic campaigns and delivering precise digital media execution. This is a hybrid leadership position. As Director, Activation, you will shape channel strategy across Paid Social and Programmatic for lower-funnel KPIs, including app acquisition and conversions. You will manage direct reports, coordinate global offshore support, and translate campaign data for senior clients. The position requires strong workflow management and cross-functional collaboration.
Key Responsibilities:
- Direct Paid Social strategy, setup, and optimization
- Oversee foundational Programmatic campaign activation
- Lead Social and Programmatic Managers
- Establish QA, pacing, and operational workflows
- Translate technical data into strategic client insights
Requirements:
- Six or more years of digital media activation experience
- Advanced Paid Social platform and performance expertise
- Foundational programmatic buying and DSP knowledge
- Experience managing direct reports and team capacity
- Excellent written and verbal stakeholder communication
- Bring Paid Social leadership, Programmatic knowledge, and structured execution to WPP Media’s digital activation team.
Director Paid Social Activation in Toronto employer: WPP Media Limited
WPP Media Limited is an exceptional employer located in the vibrant city of Toronto, offering a dynamic work culture that fosters collaboration and innovation. As a leader in performance media, we provide our employees with ample growth opportunities through hands-on experience and access to cutting-edge tools, ensuring they thrive in their careers while making a meaningful impact in the commerce landscape.
