Shape Wiser's product story remotely through positioning, analytical storytelling, and product-led growth experiments that move users toward value quickly.
As Product Marketing Manager, you will own positioning, messaging, launches, and competitive intelligence across Wiser's products. You will build the product-led growth motion, guide trial and self-serve strategy, and partner with Sales, Demand Generation, and Product. The work combines customer insight, funnel ownership, and decisive execution.
Key Responsibilities:
- Own positioning, messaging, launches, and competitive intelligence
- Build trials and self-serve journeys across three core products
- Track signups, activation, conversion, and trial-sourced pipeline
- Create onboarding emails and in-product prompts
- Share customer insights with Product to shape the roadmap
Requirements:
- Five or more years of product marketing experience
- Experience building product-led growth and self-serve funnels
- Strong analytical skills for designing and interpreting experiments
- Experience with HubSpot, Mixpanel, and Zapier
- Bachelor's degree required
Bring product marketing, PLG, experimentation, and storytelling expertise to Wiser's remote growth strategy and customer journey.
Product Marketing Manager PLG Strategy in Toronto employer: Wiser
Wiser is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on professional growth, Wiser offers ample opportunities for skill development and collaboration across teams, ensuring that every voice is heard and valued. Located in a flexible remote environment, Wiser not only provides competitive compensation but also encourages innovation and experimentation, making it an ideal place for passionate individuals looking to make a meaningful impact in the B2B SaaS space.
