At a Glance
- Tasks: Design and optimize user experiences for our eSIM platform, enhancing customer journeys.
- Company: Join CanadianSIM, a dynamic subsidiary of Wireless DNA Inc, focused on connecting newcomers to Canada.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Be part of an exciting transformation phase with excellent career advancement opportunities.
- Why this job: Make a real impact by improving user experiences and driving conversion rates in a fast-paced setting.
- Qualifications: Experience in UX design, Shopify, and conversion rate optimization is essential.
The predicted salary is between 67500 - 82500 $ per year.
About Us
CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer strong value, competitive pricing, and reliable service. We are entering a transformation phase:
- Migrating our website to Shopify
- Expanding into a future mobile app experience for activation, onboarding, and customer self-serve
Why This Role Exists
CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process to identify what drives drop-offs and systematically improve conversion performance. This role exists to:
- Uncover friction and trust gaps across the customer journey
- Redesign high-impact flows and page experiences
- Run experimentation and measurement cycles
- Raise conversion performance to the standard of top eSIM competitors
Role Summary
We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience. This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:
- Clarity
- Trust
- Checkout completion
Key Responsibilities
- User Behavior Analysis & Funnel Insights
- Analyze the customer journey: landing → plan selection → checkout → post-purchase onboarding
- Identify friction points, drop-off patterns, and trust barriers
- Translate insights into actionable recommendations and test hypotheses
- UX Design for Shopify Ecommerce
- Create and iterate designs in Figma
- Improve information architecture and product decision-making flows
- Partner with developers to implement scalable Shopify-friendly components
- Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
- Plan and execute: A/B tests, CTA tests, landing page optimization, checkout optimization
- Present results with clear recommendations, expected impact, and next steps
- Trust, Clarity & Competitive UX
- In the eSIM category, trust and clarity are often the deciding factors. You will improve:
- Plan differentiation and comparison
- Usability transparency in pricing, benefits, and terms
- Credibility signals and reassurance content
- “How it works” guidance for eSIM activation
- Overall user confidence across the purchase journey
- App Experience Foundations (Phase 2)
- Support early UX groundwork for the future app experience, including flows for:
- Activation
- Onboarding
- Account management
- Troubleshooting/self-serve support
- Renewals and add-ons
Requirements
- Proven experience improving conversion performance through UX changes
- Familiarity with Shopify ecommerce UX and constraints
- Strong understanding of CRO and experimentation frameworks
- Experience with GA4, Hotjar/Clarity, and A/B testing tools
- Ability to work cross-functionally and operate with high ownership
Strong Bonus Skills
- UX writing/microcopy for trust + clarity
- Experience building design systems for ecommerce platforms
- Funnel or checkout improvements
- CRO testing or performance-driven redesigns before/after examples with measurable outcomes (where possible)
International – UX Designer in Toronto employer: Wireless DNA Inc
At CanadianSIM, located in the vibrant city of Toronto, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our commitment to employee growth is evident through our focus on professional development and the opportunity to work on transformative projects, such as enhancing our digital experience for newcomers and travelers. Join us to be part of a dynamic team where your contributions directly impact our mission to provide reliable connectivity solutions, all while enjoying competitive benefits and a supportive environment.
