At a Glance
- Tasks: Lead demand generation and optimize marketing systems for revenue growth.
- Company: Join a global industrial brand focused on innovation and collaboration.
- Benefits: Competitive salary, career growth, and direct impact on company success.
- Other info: Work closely with engineering and sales teams in a dynamic environment.
- Why this job: Shape marketing strategies that drive real revenue and business performance.
- Qualifications: 5+ years in demand generation with HubSpot expertise.
The predicted salary is between 82800 - 101200 $ per year.
About the job Digital Marketing - Lead Generation Manager
Build the Revenue Engine Behind a Global Industrial Brand
Generating leads is easy.
Building a system that consistently turns technical interest into qualified opportunities, quoting activity, and revenue growth is much harder.
That's exactly what they're looking for.
Our client is seeking a hands‑on
Digital Marketing - Lead Generation Manager to own and optimize the connection between marketing, sales, engineering, and revenue generation.
This is an opportunity for a marketing professional who enjoys building systems, improving accountability, and creating measurable business impact—not simply launching campaigns and reporting on clicks.
If you're passionate about revenue marketing, Hub Spot, sales alignment, and transforming data into growth, this role offers the chance to make a significant impact within a growing industrial manufacturing company.
Why This Opportunity Matters
At our client's, marketing is expected to contribute directly to business growth.
They're looking for someone who can create a structured and measurable demand generation engine that moves prospects through the entire customer journey—from initial awareness to qualified opportunity, quoting activity, and recurring revenue.
You'll work closely with Sales, Application Engineering, Design Engineering, and Leadership to ensure every qualified opportunity receives the attention, follow-up, and support required to generate commercial results.
This role is ideal for someone who wants ownership, visibility, and the opportunity to directly influence company growth.
About Our Client
Our client designs and manufactures high-performance mixers and agitators used in industrial process applications around the world.
Our customers operate in industries including energy, chemicals, water treatment, mining, and natural resources.
What differentiates us is not simply our equipment—it's our ability to understand customer processes and deliver engineered solutions that improve operational performance and create measurable value.
As they continue to grow, they are investing in the systems, processes, and talent needed to strengthen our market presence and accelerate revenue growth.
What You'll Lead
As Digital Marketing - Lead Generation Manager, you'll take ownership of the company's inbound demand generation and revenue marketing systems.
Your focus will include
- Building and optimizing a scalable inbound lead generation engine
- Managing and enhancing the Hub Spot Marketing Hub and Sales Hub
- Improving lead flow, lifecycle management, and lead quality
- Supporting quoting activity through better lead nurturing and sales alignment
- Reactivating dormant accounts and strengthening recurring customer revenue
- Creating dashboards, reporting systems, and revenue visibility for leadership
- Managing external marketing agencies and technology vendors
- Establishing accountability and performance measurement across campaigns and initiatives
You'll also play a key role in improving communication and collaboration between Marketing, Sales, Application Engineering, Design Engineering, and Leadership teams.
What Success Looks Like
In this role, success is measured by outcomes—not activity.
You'll know you're making an impact when
- Marketing-qualified leads consistently convert into sales opportunities
- Lead response times improve
- Quote activity increases from qualified opportunities
- Hub Spot data becomes cleaner, more reliable, and more actionable
- Recurring customer revenue grows through account engagement initiatives
- Sales teams demonstrate stronger follow-up discipline
- Leadership gains clear visibility into pipeline and revenue performance
- Marketing investments generate measurable business results
Requirements
- Required
- 5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue Operations
- Advanced hands‑on experience with Hub Spot Marketing Hub and Sales Hub
- Hub Spot implementation and optimization experience
- Experience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflows
- Experience managing MQL-to-SQL conversion processes in a B2B environment
- Strong CRM management, reporting, and analytics capabilities
- Excellent communication and stakeholder management skills
- Preferred
- Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environments
- Experience integrating Hub Spot with ERP systems, quoting tools, or sales automation platforms
- Account-Based Marketing (ABM) experience
- Experience reactivating dormant accounts and driving recurring revenue growth
- Experience leading inside sales teams or supporting sales operations
- Experience leveraging AI tools to improve marketing execution, CRM quality, or sales productivity
- Vendor management experience with agencies and external service providers
- What Makes You Successful
- You'll thrive in this role if you're equally comfortable thinking strategically and executing tactically.
- You understand that successful demand generation requires more than campaigns—it requires process discipline, strong systems, sales alignment, and relentless optimization.
- You're highly proficient with Hub Spot and enjoy building workflows, dashboards, lead scoring models, lifecycle processes, and automation systems that improve business performance.
- You have experience working in B2B environments and understand how to market technical products, engineered solutions, industrial equipment, or complex services.
- You're analytical, data-driven, and confident working with sales teams to improve lead conversion and revenue outcomes.
- Experience with manufacturing, industrial markets, OEMs, capital equipment, engineered products, or technical sales environments will be highly valued.
- What's In It For You
- Opportunity to own and shape the company's demand generation strategy
- Direct exposure to leadership and company-wide decision-making
- High visibility and measurable impact on revenue growth
- Collaboration with technical, engineering, and commercial teams
- Opportunity to build scalable systems that influence long-term business success
- Competitive compensation package
- Career growth opportunities within a growing industrial manufacturer
If you're looking for a role where marketing is directly connected to revenue, where systems matter as much as creativity, and where your work will have a visible impact on business performance, we'd love to hear from you.
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Digital Marketing – Lead Generation Manager in Richmond employer: Whitecollars
Our client is an exceptional employer, offering a dynamic work culture that prioritizes collaboration and innovation in the industrial manufacturing sector. As a Digital Marketing - Lead Generation Manager, you'll have the unique opportunity to directly influence revenue growth while working closely with cross-functional teams, ensuring your contributions are recognized and impactful. With a focus on employee development and a competitive compensation package, this role provides a pathway for meaningful career advancement in a thriving global brand.
