At a Glance
- Tasks: Lead innovative retail marketing campaigns and boost brand visibility across various channels.
- Company: A growing natural health and wellness organisation focused on quality and consumer wellbeing.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a dynamic team passionate about health and wellness with great career advancement potential.
- Why this job: Make a real impact in the natural health industry while developing your marketing skills.
- Qualifications: Degree in Marketing or related field with 2-5 years of relevant experience.
The predicted salary is between 65000 - 70000 $ per year.
A growing natural health and wellness organisation dedicated to making high-quality, science-backed products accessible to consumers.
With a focus on innovation, education and customer wellbeing, this organisation continues to expand its retail presence across Canada.
The Role A permanent opportunity is available for an Associate Trade Marketing Manager to lead integrated retail marketing programmes across grocery, pharmacy, mass‑market and independent channels.
Working closely with Key Account Managers, this individual will develop impactful campaigns, strengthen retail partnerships and drive shopper engagement, brand visibility and measurable sales growth.
Responsibilities
Develop and execute integrated 360° retail marketing campaigns, including digital, social, PR, retail media and in‑store activations.
Partner with Key Account Managers to present marketing programmes to retail buyers and support account growth.
Manage channel budgets, analyse campaign performance and measure return on investment.
Coordinate creative briefs, promotional materials and approvals with internal design teams, vendors and external agencies.
Coach and support trade marketing team members, standardising processes and reporting.
Plan, execute and represent the organisation at B2B trade shows.
Establish clear goals, provide feedback and support team development, onboarding and performance management.
Ensure marketing activities comply with organisational policies and applicable workplace, privacy and safety requirements.
Requirements
Degree in Marketing, Business, Communications or a related field, or equivalent experience.
2–5+ years of experience in marketing, trade marketing or strategic planning.
Knowledge of shopper marketing, retail media, point‑of‑sale development and campaign execution.
Experience managing budgets, analysing ROI and using Excel or business intelligence tools.
Strong project management, communication and cross‑functional collaboration skills.
Vendor management experience and the ability to manage multiple priorities.
Previous Food, Drug & Mass (FDM) experience and people management experience are assets.
Holistic Nutrition Certification is considered an asset.
Candidates with a passion for consumer marketing, retail partnerships and the natural health industry are encouraged to apply for this opportunity to make a meaningful impact on retail growth across Canada.
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Associate Trade Marketing Manager – Hybrid in Toronto employer: White Bay
Join a dynamic and growth-oriented consumer organization in North York, where you will have the opportunity to lead a talented team and shape impactful marketing strategies across North America. With a strong emphasis on employee development, a collaborative work culture, and competitive compensation including bonuses, this role offers a unique chance to drive measurable growth in the health and wellness sector while enjoying a hybrid work environment that promotes work-life balance.
