A highly regarded, design-led digital agency is growing its team in London, Ontario and is seeking a strategic marketing leader to join its collaborative environment. Known for delivering thoughtful, performance-driven solutions, this forward-thinking organisation partners with ambitious brands to solve complex business challenges. The culture values curiosity, accountability, and clear thinking, with a strong emphasis on measurable outcomes and meaningful relationships.
Overview
The Role:
This is a senior, client-facing position responsible for shaping and leading digital strategy across a diverse portfolio. The successful candidate will connect data, creativity, and technology to drive full-funnel performance—from acquisition through to conversion and retention. Working closely with cross-functional teams, this individual will guide strategic direction across paid media, SEO, content, and analytics, while confidently presenting insights and recommendations to senior stakeholders. A proactive mindset and the ability to translate complexity into clear, actionable plans are essential.
Responsibilities
- Develop and lead integrated digital marketing strategies across multiple channels.
- Analyse performance data to inform decisions and optimise campaigns.
- Oversee paid media, SEO, and content initiatives as a unified approach.
- Evaluate and improve website conversion and user experience.
- Collaborate with internal teams to align marketing with sales and CRM systems.
- Build and maintain strong senior-level stakeholder relationships.
- Present strategic recommendations and performance insights with clarity.
- Leverage emerging tools, including AI, to enhance efficiency and outcomes
Requirements
- 5+ years of experience in digital marketing, ideally within an agency environment.
- Proven strength in both paid media and SEO strategy.
- Strong understanding of full-funnel marketing and conversion optimisation.
- Experience working with analytics platforms and CRM.systems.
- Ability to interpret complex data and communicate it effectively.
- Confident presenter with strong interpersonal skills.
- Demonstrated use of AI tools to improve workflows and results.
#J-18808-Ljbffr
Digital Marketing Strategist | Award-winning Agency | London-based (hybrid) | $90-100k + Benefits employer: White Bay
Join a dynamic and growth-oriented consumer organization in North York, where you will have the opportunity to lead a talented team and shape impactful marketing strategies across North America. With a strong emphasis on employee development, a collaborative work culture, and competitive compensation including bonuses, this role offers a unique chance to drive measurable growth in the health and wellness sector while enjoying a hybrid work environment that promotes work-life balance.
