At a Glance
- Tasks: Lead national brand strategy and drive digital growth for Westland.
- Company: Join a leading insurance brokerage with a focus on innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a chance to influence brand presence across Canada.
- Why this job: Shape impactful marketing strategies and connect insights with business goals.
- Qualifications: 10+ years in marketing leadership with expertise in SEO and analytics.
The predicted salary is between 121500 - 148500 $ per year.
Lead Westland’s national brand strategy and digital growth as a hybrid Senior Director based in Surrey, Calgary, or Burlington. Shape measurable marketing outcomes. This senior leadership role guides brand, marketing, and digital growth strategies for Westland’s omnichannel insurance brokerage ambition. You will lead multidisciplinary teams, strengthen market presence, and support client acquisition. The work connects market insights with business priorities through integrated marketing, analytics, and innovation.
Key Responsibilities:
- Lead national brand strategy, positioning, messaging, and governance
- Drive demand generation across digital and physical channels
- Improve website experience, search visibility, engagement, and conversion
- Develop client lifecycle marketing for retention and loyalty
- Manage budgets, performance measures, reporting, and executive insights
Requirements:
- 10+ years of progressive marketing leadership experience
- Experience strengthening brands and delivering measurable business results
- Expertise in SEO, AEO, analytics, experimentation, and AI capabilities
- Experience managing significant budgets and measuring marketing performance
- Bachelor’s degree or equivalent education and experience
Bring brand strategy, digital innovation, and commercial marketing leadership to Westland’s national growth agenda across Canada.
Senior Director Brand Marketing Strategy in Burlington employer: Westland Insurance Group
Westland Insurance Group Ltd. is an exceptional employer located in Edmonton, AB, offering a dynamic and inclusive work environment that prioritizes employee growth and community engagement. With a strong commitment to professional development, competitive rewards, and a culture that values diversity, Westland empowers its employees to thrive while making a meaningful impact in the commercial insurance sector. Join a team where your contributions are recognized, and you can drive your own success in a supportive atmosphere.
