Growth Engagement Specialist in Winnipeg

Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending, and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration.

We’re hiring a Growth Engagement Specialist to play a critical role in Wealthsimple’s proactive client communication initiatives. This role is both technical and creative, where you’ll work on the planning and execution of end-to-end growth marketing campaigns across Wealthsimple’s brand and product ecosystem, using AI-assisted tooling to do it faster and better than ever before.

The ideal candidate is one who can think "client-first," balance multiple projects simultaneously without sacrificing quality, and understand the interconnected technical and creative elements of consumer performance marketing programs — including where AI can meaningfully accelerate or improve that work.

You’ll be joining our multidisciplinary Growth organization where you’ll work with stakeholders from Product, Engineering, Design, Data Science, and other growth and lifecycle marketers.

What you'll do:

• Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance.
• Use AI tools (e.g. Claude, Braze's AI features, or similar) to improve QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle & growth teams.
• Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client acquisition, activation, retention, and engagement.
• Split your time roughly 50/50 between partnerships (integrating and marketing new partner offers, growing perk usage/redemptions, and supporting sponsorship activations) and referral growth (running monthly campaigns and experiments to increase acquisition through referrals).
• Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful.

What you bring:

• 2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes.
• 1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus.
• Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling.
• Strong understanding of audience segmentation across channels, campaigns, and more required.
• Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation.
• Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus.
• Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns).
• Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus.
• Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs.

Why Wealthsimple?

• Top-tier health benefits and life insurance.
• Long-term group savings with employer match, through Wealthsimple for Business.
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year.
• 90 days away: work outside Canada for up to 90 days per year.
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.
• We are a hybrid team with over 1,500 employees across North America.

Inclusion Statement: We’re building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement: We’re committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we’ll work with you to make sure you have what you need.

AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don’t replace human judgment – all final hiring decisions are made by people.