At a Glance
- Tasks: Drive customer acquisition for small businesses and create innovative marketing strategies.
- Company: Join Wealthsimple, Canada's leading financial innovator with a collaborative culture.
- Benefits: Enjoy top-tier health benefits, generous vacation days, and remote work flexibility.
- Other info: Work with talented teammates in a dynamic environment focused on innovation and inclusion.
- Why this job: Be part of a team that builds from scratch and makes a real impact in the fintech space.
- Qualifications: 4-6 years in growth marketing with a knack for experimentation and data analysis.
The predicted salary is between 89000 - 112000 $ per year.
Build something people love. Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending, and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration.
About The Team: Over 30,000 Canadian businesses already trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. Our team owns the growth engine that closes the gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet, and building the pipeline that lets us compete directly for a market that isn't ours yet.
About The Role: You will own net-new customer acquisition for the SMB segment, running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role. The acquisition engine for this segment doesn't exist yet, so you'll be defining it, testing what moves the needle, and scaling what works.
What You'll Do:
- Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle.
- Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns.
- Test positioning and messaging that gets this segment to notice us for the first time.
- Own growth-motivated webinars and other programs aimed at reaching new audiences.
- Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next.
- Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation.
What You Bring:
- 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value.
- Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis.
- Comfort operating in a segment or product with limited brand awareness.
- Experience running net-new-audience programs aimed at reaching new audiences.
- An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend actions.
- Clear written communication: able to translate test results and positioning ideas into actionable insights.
- A demonstrated habit of using AI to accelerate your work.
Nice to have:
- Experience running go-to-market for a product or benefit launch.
- Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
- Experience marketing specifically to small and medium-sized businesses.
Who You Are:
- Motivated by ambiguity and building from scratch.
- Think like an owner; comfortable being judged on outcomes you can't fully control yet.
- Partner well; know acquisition and nurture only work if the handoff between them is good.
- Competitive in a healthy way.
- As comfortable in the numbers as you are in the creative.
Why Wealthsimple?
- Top-tier health benefits and life insurance.
- Long-term group savings with employer match.
- 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year.
- Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.
- We are a hybrid team with over 1,500 employees across North America.
Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone.
Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know.
AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process. All final hiring decisions are made by people.
Compensation Range: CA$89K - CA$112K
Senior Specialist, Growth Marketing in Toronto employer: Wealthsimple Inc.
Wealthsimple is an exceptional employer that fosters a collaborative and innovative work culture, making it a prime choice for Senior Software Developers looking to make a meaningful impact in the AI space. With top-tier health benefits, generous vacation policies, and a commitment to employee growth through mentorship and resource groups, Wealthsimple ensures that its team members thrive both personally and professionally. Located in Toronto, you'll be part of a diverse and talented community dedicated to building cutting-edge financial products that empower millions of Canadians.
