At a Glance
- Tasks: Lead marketing tech strategy and execution to drive customer acquisition and engagement.
- Company: Join a leading company in the marketing technology space with a focus on innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with great career advancement potential.
- Why this job: Make a real impact by shaping marketing strategies with cutting-edge technology.
- Qualifications: 5+ years in product management with expertise in SEO, SEM, and analytics.
The predicted salary is between 91900 - 126390 $ per year.
The Senior Acquisition & MarTech Product Manager will lead the strategy and execution of our marketing technology platforms across organic and paid channels. This role partners with marketing, product, data, and engineering teams to maximize ROI, deliver scalable growth, and ensure that our Marketing Technology (Martech) stack drives customer acquisition, engagement, and retention. This position requires expertise in SEO, SEM, paid digital channels, and social, combined with a strong technical understanding of feeds, signaling, server-side integrations, and analytics. The ideal candidate is both a strategist and an executor—able to define long-term, AI-driven vision while delivering measurable impact in the short term.
What you'll do:
- Define the long-term vision and strategy for marketing technology products, identifying opportunities across SEO, AIO/GEO, SEM, Affiliates, and social channels to drive revenue growth while minimizing cost of acquisition.
- Own and manage product roadmaps and feature backlogs, gathering requirements from stakeholders and analyzing performance data to inform priorities.
- Turn marketing and customer insights into actionable priorities, setting objectives and KPIs for lead metrics such as paid channel feed performance & content quality, as well as SEO page performance/core web vitals and indexation.
- Measure success by tracking improvements in organic visibility, paid media efficiency, cost per acquisition, and customer engagement.
- Partner with marketing, data science, and engineering teams to design and deliver integrated solutions, including AI-driven optimizations at scale, signals & feeds enhancements, and cross-channel automation.
- Drive adoption of new and emerging technologies to enhance marketing efficiency and personalization.
- Collaborate with cross-functional stakeholders to establish best practices for marketing performance tracking, automation, and optimization.
Qualifications:
- Bachelor’s degree; MBA or advanced degree preferred.
- 5+ years of product management experience, with at least 3 years in marketing technology, AdTech, or growth platforms.
- Proven expertise in SEO, SEM, paid marketing (Google Ads, Meta, Affiliates), and social media (Influencer content creation and storefronts).
- Understanding of AI-driven optimization powering SEO at scale, as well as GEO to ensure content is cited/used in AI answers and AIO to ensure Walmart.ca content is broadly usable by AI.
- Proficiency with analytics and attribution tools (GA4, Adobe Analytics, Appsflyer).
- Ability to turn marketing strategies into technical product requirements and execution plans.
- Strong analytical skills and comfort with data-driven decision-making.
- Exceptional communication skills, able to bridge business and technical teams.
- Experience thriving in a fast-paced, matrixed environment with competing priorities.
The pay range for this position is $91,900.00 - $126,390.00. Pay will be determined based on relevant experience.
Primary Location: 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada. Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Senior Product Manager in Mississauga employer: Walmart Canada
Walmart Canada is an exceptional employer that prioritizes employee growth and development, offering a dynamic work culture where respect, integrity, and collaboration are at the forefront. Located in Mississauga, ON, this role as Manager, Business Development not only provides competitive compensation but also fosters a sense of belonging and encourages innovation, making it an ideal place for individuals seeking meaningful and rewarding careers. With a commitment to continuous learning and a focus on customer satisfaction, Walmart Canada empowers its associates to thrive and make a positive impact in their communities.
