At a Glance
- Tasks: Lead analytics and media insights for Walmart Connect Canada, driving data-driven decisions.
- Company: Join Walmart Connect, a leader in retail media with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a supportive work culture.
- Other info: Collaborative team culture with a focus on diversity and continuous improvement.
- Why this job: Make a real impact in a dynamic environment while shaping the future of retail media.
- Qualifications: 12+ years in business intelligence and analytics; strong leadership and communication skills.
The predicted salary is between 152730 - 186670 $ per year.
Position Summary: The Senior Director, Business Intelligence Strategy & Media Insights (Canada) is responsible for leading Walmart Connect Canada’s analytics, measurement, and media intelligence capabilities. This role ensures data driven insights are embedded across media planning, investment decisions, performance measurement, and executive reporting.
Working in close partnership with the International Business Insights & Analytics organization, this role implements and operates global measurement, reporting, and data governance frameworks within the Canadian market, ensuring alignment to global standards while delivering insights tailored to Canadian business needs. This position plays a critical role in driving omnichannel measurement excellence, commercial performance, and operational insight across Walmart Connect Canada.
What You’ll Do
- Business Intelligence & Analytics: Lead the strategy and execution of business intelligence, analytics, and performance measurement for Walmart Connect Canada. Ensure analytics and insights inform media planning, optimization, and investment decisions. Oversee omnichannel attribution and media effectiveness measurement across digital and in-store channels.
- Global Measurement & Reporting Alignment: Implement global measurement, reporting, and data governance frameworks within the Canadian market. Partner with International Business Insights leaders to support consistent adoption of global standards. Provide ongoing feedback related to framework effectiveness and local market considerations.
- Reporting & Performance Management: Deliver Canada-level executive reporting, including WBRs, MBRs, QBRs, and leadership reviews, aligned to global standards. Ensure timely, accurate, and actionable reporting for senior stakeholders. Ensure Canadian performance insights are incorporated into international reporting processes.
- Commercial Performance & Optimization: Partner with Sales, Product, Marketing, and Finance teams to identify growth opportunities and quantify impact. Support advertiser performance measurement and ROI accountability frameworks.
- Cross-Functional & Cross-Market Collaboration: Serve as the primary point of contact between Walmart Connect Canada and the International Business Insights organization. Collaborate with Walmart Connect U.S., MAP, and internal Canada teams to enable aligned decision-making. Support shared priorities while representing Canadian business requirements.
- People Leadership: Build, lead, and develop a high-performing Canada-based analytics and insights team. Establish clear goals, performance expectations, and development plans. Foster a culture of analytical excellence, innovation, and continuous improvement.
Minimum Qualifications:
- Bachelor’s degree in Business, Analytics, Economics, Engineering, or a related field.
- 12+ years of experience in business intelligence, analytics, data strategy, or related disciplines.
- Experience leading analytics or insights teams in a complex, cross-functional organization.
- Experience supporting executive-level reporting and decision-making.
- Strong analytical, communication, and stakeholder-management skills.
Preferred Qualifications:
- MBA or advanced degree.
- Experience in retail media, advertising, marketplaces, or adjacent industries.
- Experience working with global or regional analytics organizations.
- Demonstrated ability to link insights to commercial performance and growth outcomes.
- Walmart Connect or similar retail media experience.
Core Competencies:
- Advanced analytics and business intelligence expertise.
- Measurement, attribution, and performance reporting acumen.
- Executive-level communication and data storytelling.
- Commercial and financial understanding.
- Strong people leadership and talent development capabilities.
- Ability to operate effectively in a matrixed, international environment.
Leadership Expectations:
- Respect the Individual: Builds high-performing teams; seeks, and embraces differences in people, cultures, ideas and experiences; creates a workplace and experiences where all associates feel seen, supported and connected through culture of belonging so associates thrive and perform; drives a positive associate and customer experience for all.
- Acts With Integrity: Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture.
- Serve Our Customers: Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset.
- Strive For Excellence: Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location: 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada.
Senior Director, Business Intelligence Strategy & Media Insights in Mississauga employer: Walmart Canada
Walmart Canada is an exceptional employer that prioritizes employee growth and development, offering a dynamic work culture where respect, integrity, and collaboration are at the forefront. Located in Mississauga, ON, this role as Manager, Business Development not only provides competitive compensation but also fosters a sense of belonging and encourages innovation, making it an ideal place for individuals seeking meaningful and rewarding careers. With a commitment to continuous learning and a focus on customer satisfaction, Walmart Canada empowers its associates to thrive and make a positive impact in their communities.
