At a Glance
- Tasks: Lead social strategies and campaigns for top brands, turning insights into impactful narratives.
- Company: VML, part of WPP, a creative leader known for innovative brand experiences.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a diverse team committed to creativity, collaboration, and inclusivity.
- Why this job: Shape the future of brand connections and drive agency growth with your strategic vision.
- Qualifications: 8+ years in social marketing, strong leadership, and exceptional communication skills.
The predicted salary is between 90000 - 140000 $ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
At VML Canada (a WPP company), we create connected brands that impact the world. We are looking for a Director of Social Strategy who is ready to shape the future of how brands connect with people. Reporting to the Chief Strategy Officer, you will be the visionary force behind social strategies, campaigns, and real-time activations for a diverse portfolio of enterprise brands. This role is about more than managing platforms — it is about building our social capability, driving agency growth, and leading a team to translate cultural insights into brave, impactful work.
If you are a strategic leader who thrives on turning complex business challenges into compelling social narratives and you want to take ownership of setting the standard for social excellence, we want you to lead the charge.
What You'll Do
- Define and champion the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brands.
- Lead the translation of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisions.
- Collaborate seamlessly across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomes.
- Architect and oversee high-impact campaigns — from influencer partnerships and UGC to real-time cultural activations.
- Mentor and grow a high-performing team, fostering a culture of continuous learning and development.
- Act as a trusted advisor to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidence.
- Drive agency growth by proactively identifying new business opportunities and positioning VML's social capabilities in the market.
Who You Are
- A curious, strategic problem-solver who looks beyond the obvious to uncover insights and simplify the complex.
- An empathetic leader who builds deep trust with clients and empowers team members to do their most meaningful work.
- A bold thinker comfortable navigating ambiguity, challenging the status quo, and championing ideas that elevate brands.
What You'll Need
- 8+ years of experience in social marketing or strategy, with a proven track record on large-scale, complex initiatives.
- Demonstrated experience leading, coaching, and developing direct reports.
- Deep expertise in social platforms, audience behaviours, and digital culture.
- Exceptional communication and presentation skills across diverse stakeholder settings.
- Proven ability to collaborate across departments, disciplines, and organisational levels.
The base salary for this position at the time of this posting may range between $90,000 - $140,000 USD. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Director of Social Strategy in Toronto employer: VML Canada (English)
At VML Canada, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Senior Director of CX Strategy, you will not only have the opportunity to shape transformative customer experiences for leading brands but also benefit from a supportive environment that prioritizes professional growth and mentorship. Our commitment to employee development, coupled with our focus on cutting-edge strategies and technology, makes VML Canada a rewarding place to advance your career in the heart of a vibrant city.
