Director, Product Marketing & Strategy in Delta

Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally. Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.

The Opportunity

As part of the Brand Team, you will lead product strategy and product marketing across our portfolio of brands, defining what our products mean for the brand and consumer, why they matter, and how they are positioned and brought to life in market. You’ll connect brand strategy, consumer and market insights, and commercial opportunities to shape differentiated product portfolios and compelling consumer propositions, with the brand promise and product experience at the core.

What You’ll Do

• Lead Brand Product & Portfolio Strategy: Develop and own the product strategy and vision, product architecture and product guidelines for each brand, defining how each brand participates across categories to meet consumer needs and drive future growth.
• Develop Consumer-Led Product Propositions & Experiences: Turn consumer needs, market opportunities and product ideas into compelling branded product propositions with a clear target consumer, need state, benefit, reason to believe and value proposition.
• Shape a Distinct & Disciplined Branded Product Portfolio: Maintain a holistic view across multiple brands and categories, ensuring each brand serves a distinct consumer and strategic role through its product portfolio while minimizing overlap.
• Lead Product Positioning & Story in Market: Translate product strategy into clear, differentiated product propositions that connect consumer needs, product benefits and the brand promise.

What You Bring

• Education: Bachelor’s degree in Business, Marketing or a related field; equivalent combinations of education and relevant experience will also be considered.
• Experience: 8+ years of progressive experience in brand management, product strategy, innovation, category management or related commercial roles, ideally within CPG, beverage alcohol, cannabis or another consumer-led industry.
• Knowledge & Skills: Strong understanding of brand and marketing strategy, with the ability to translate brand positioning and consumer insights into differentiated products and experiences.

Life at Village Farms

At Village Farms International, you’re part of something bigger — a global organization where you can grow your career across brands, functions, and countries. We believe It Takes A Village, and we mean it. Our values guide every decision we make: Versatility | Innovation | Leadership | Loyalty | Accountability | Grit | Entrepreneurship. What you do here matters — to our people, our products, and the customers we serve. We’ve got you covered with company-paid comprehensive benefits and education assistance to support your growth.

Ready to Grow With Us? If you want to be part of something that has real impact - we’d love to meet you.