At a Glance
- Tasks: Drive growth initiatives and optimize marketing strategies for a global fintech platform.
- Company: Join Veem, a leading fintech innovating global payments for over 1.5 million businesses.
- Benefits: Enjoy competitive salary, bonuses, stock options, health benefits, and 3 weeks vacation.
- Other info: Opportunity to work remotely and grow within a dynamic, innovative company.
- Why this job: Make a real impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: 4-8 years in B2B growth marketing with hands-on experience in demand generation.
The predicted salary is between 82800 - 101200 $ per year.
Remote, Canada - Full-Time
Role: Growth Marketing / Demand Generation
Location: Remote within Canada
Compensation: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks Vacation
Team: Marketing
Reports to: Growth Manager, with direct exposure to the Senior Marketing Manager
About Veem
Veem is a global payments fintech serving more than 1.5 million businesses across 100+ countries. We help businesses move money globally through a platform that includes global payments, virtual accounts, global cards, and stablecoin settlement capabilities.
Why Join Veem
- Impact: Own growth initiatives that directly influence pipeline, revenue, retention, and customer lifetime value.
- Growth: Help scale a global fintech platform serving more than 1.5 million businesses.
- Ownership: Build and operate measurable programs across the entire customer journey.
- Collaboration: Work closely with Marketing, Sales, and Product to solve meaningful growth challenges.
- Innovation: Apply experimentation, automation, intent data, and AI-enabled workflows to modernize how Veem grows.
Job Description — Growth Marketing Manager
About the Role
Veem is hiring a hands-on, strategic Growth Marketing Manager to drive scalable, data-led growth across our B2B funnel. You will own initiatives spanning acquisition, activation, pipeline creation, revenue, retention, and expansion.
This role sits at the intersection of Marketing, Sales, and Product. You will develop demand-generation programs, improve funnel conversion, strengthen product-led and sales-assisted motions, and create a disciplined experimentation engine focused on measurable business outcomes.
This is a hands-on individual contributor role focused on:
- Full-funnel growth strategy and execution
- Demand generation, ABM, and paid acquisition
- Lifecycle marketing and customer expansion
- Conversion-rate optimization and experimentation
- Marketing automation and AI-enabled workflows
- Analytics, attribution, and revenue performance
This is not a role focused solely on brand awareness or top-of-funnel lead volume. Success requires direct ownership of pipeline quality, conversion, revenue impact, and growth efficiency.
The ideal candidate can:
- Translate business goals into measurable growth programs
- Balance strategic planning with hands-on campaign execution
- Identify and resolve friction across complex B2B buying journeys
- Build strong operating relationships with Sales and Product
- Use data to prioritize opportunities and improve performance
- Lead projects and develop team members without relying on formal authority
You will work with stakeholders across the business to establish growth priorities, execute programs quickly, and build repeatable systems that support Veem’s continued expansion.
What You’ll Do
- Full-Funnel Growth: Own the growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion.
- Demand Generation and Paid Acquisition: Build and optimize demand-generation, ABM, paid search, paid social, and performance marketing programs.
- Experimentation and Conversion: Design and execute rapid experiments across the website, onboarding, lifecycle, and acquisition channels.
- Lifecycle and Expansion: Build email, nurture, onboarding, reactivation, retention, and expansion programs.
- Sales and Product Partnership: Partner with Sales on ICP definition, account targeting, messaging, lead quality, pipeline creation, and sales velocity.
- Analytics and Marketing Operations: Own growth reporting, attribution, forecasting, and performance optimization.
- Automation and Team Enablement: Manage marketing automation and AI-enabled workflows or agents.
Must-Have Qualifications
- 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing.
- Experience in fintech, payments, financial services, or cross-border payments.
- Experience operating in a growth-stage company, ideally with approximately 100–500 employees or a comparable environment.
- A proven record of generating qualified pipeline and revenue, beyond top-of-funnel activity metrics.
- Strong understanding of B2B funnels, including lead, MQL, SQL, opportunity, and closed-won stages.
- Hands‑on paid acquisition experience across Google Ads, LinkedIn Ads, paid search, or paid social.
- Experience with funnel optimization, conversion‑rate optimization, and structured experimentation.
- Experience building lifecycle, nurture, reactivation, retention, or expansion programs.
- Strong working knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting.
- Hands‑on experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms.
- Experience working with analytics tools such as GA4, Mixpanel, SQL, or similar platforms.
- Experience using or managing AI-enabled tools, agents, or automated workflows.
- Strong cross‑functional partnership skills, particularly with Sales and Product teams.
- A strategic but hands‑on working style, with the ability to prioritize and execute in an ambiguous environment.
- Experience leading projects, mentoring colleagues, or managing and developing team members.
Bonus Qualifications
- Product‑led growth or hybrid product‑led and sales‑assisted experience
- Account‑based marketing and ICP‑based targeting expertise
- 6sense or other intent‑data platform experience
- Experience optimizing demo, trial, or self‑serve signup journeys
- Campaign experience across Canada, the United States, Europe, or other international markets
- Technical fluency with tracking, integrations, APIs, and growth tooling
- Experience marketing global payments, virtual accounts, card products, or stablecoin‑enabled financial services
What Success Looks Like
- Pipeline generation increases across priority segments and markets.
- Lead quality and conversion improve from MQL through SQL and closed‑won revenue.
- Customer acquisition becomes more efficient, with measurable improvements in CAC and ROAS.
- Website, onboarding, lifecycle, and product journeys convert more effectively.
- Marketing, Sales, and Product operate from shared growth priorities and reliable funnel data.
- A consistent experimentation program produces clear learnings and scalable growth opportunities.
- Lifecycle programs contribute meaningfully to activation, retention, expansion, and customer lifetime value.
- Marketing automation and AI-enabled workflows improve execution speed, personalization, and team efficiency.
Growth Marketing Manager in Winnipeg employer: Veem Inc.
Veem is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to take ownership of impactful growth initiatives in the fintech space. With a focus on collaboration across teams and a commitment to employee development, Veem offers competitive compensation, including salary, bonuses, stock options, and generous health benefits, all while providing the flexibility of a remote work environment within Canada. Join us to be part of a forward-thinking company that values creativity and results, making a real difference for over 1.5 million businesses worldwide.
