Senior Customer Marketing Manager in Vancouver

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in various industry reports. Our solutions are trusted by a diverse range of global industry leaders.

Here’s why you’ll thrive at Varicent:

• Innovate with Purpose: Build impactful solutions for customers worldwide.
• Join Excellence: Work in a diverse, collaborative, and innovative team.
• Shape the Future: Lead in redefining revenue optimization.
• Grow Together: Unlock your potential in a supportive environment.

As a Senior Customer Marketing Manager, you will join Varicent’s Marketing organization and lead the strategy, execution, and optimization of integrated campaigns designed to grow revenue within existing customer accounts. You will create campaigns that drive customer expansion, cross-sell, upsell, adoption, and pipeline growth. This role combines strategic planning, campaign execution, data-driven optimization, and cross-functional leadership to help transform existing customers into long-term growth opportunities.

What You Will Be Doing:

• Design and execute integrated customer expansion campaigns across various channels.
• Develop segmentation and targeting strategies based on customer lifecycle stage and growth opportunities.
• Partner with teams to identify expansion-ready accounts and align campaign priorities.
• Lead campaign planning, execution, stakeholder alignment, and launch readiness.
• Analyze campaign performance and customer engagement data to identify optimization opportunities.
• Coordinate cross-functional contributors and vendors to ensure timely delivery of campaigns.
• Partner with teams to develop messaging, assets, and customer journeys tailored to target audiences.
• Build scalable campaign frameworks and best practices that improve effectiveness and efficiency.

What You Bring:

• 7+ years of B2B marketing experience in integrated marketing or related functions.
• Experience developing and executing multi-channel campaigns.
• Experience working with marketing automation platforms.
• Strong understanding of customer lifecycle marketing and account-based marketing.
• Strong project management and stakeholder management skills.
• Strong analytical and communication skills.

First 90 Days:

• Develop a strong understanding of Varicent’s products and campaign processes.
• Build relationships with stakeholders.
• Assess current customer expansion programs and identify opportunities for improvement.

Within 6 Months:

• Independently manage customer expansion campaigns.
• Establish strong alignment with teams to improve campaign follow-up.
• Implement segmentation and optimization strategies.

Within 12 Months:

• Consistently deliver campaigns that contribute measurable outcomes.
• Demonstrate improvements in targeting precision.
• Drive ongoing improvements in campaign effectiveness.

For this role, the estimated annual base salary range is between 115,200.00 - 151,200.00 CAD. In addition to base salary, our compensation package may include bonuses and a comprehensive benefits package. Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer.