At a Glance
- Tasks: Lead innovative customer expansion campaigns using data-driven strategies and cross-functional collaboration.
- Company: Join Varicent, a dynamic company focused on growth and innovation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on career advancement and personal growth.
- Why this job: Make a real impact by driving customer success and expanding business opportunities.
- Qualifications: 7+ years in B2B marketing with strong analytical and project management skills.
The predicted salary is between 108000 - 132000 $ per year.
Lead customer expansion campaigns at Varicent using segmentation and Salesforce analytics to grow existing accounts across integrated channels. This marketing role is cross-functional. As a Senior Customer Marketing Manager, you will develop campaigns supporting expansion, cross-sell, upsell, adoption, and pipeline growth. You will coordinate Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams. Your work combines campaign planning, execution, optimization, and stakeholder leadership.
Key Responsibilities:
- Design integrated campaigns across email, webinars, events, and digital channels
- Develop targeting strategies using lifecycle, adoption, health, and renewal data
- Align campaign priorities with expansion-ready accounts and business opportunities
- Coordinate planning, stakeholders, intake, prioritization, and launch readiness
- Analyze engagement data and improve expansion campaign outcomes
Requirements:
- 7+ years of B2B marketing experience in related functions
- Experience executing campaigns driving pipeline, retention, upsell, or cross-sell
- Marketing automation experience with HubSpot, Marketo, Pardot, or similar
- Salesforce experience for reporting, attribution, and performance measurement
- Strong analytical, communication, project, and stakeholder management skills
- Bring customer lifecycle marketing, campaign orchestration, and data-driven optimization expertise to Varicent’s expansion strategy.
Senior Customer Expansion Marketing Manager in Vancouver employer: Varicent
At Varicent, we pride ourselves on being an exceptional employer that fosters innovation and collaboration in the heart of Toronto. Our commitment to employee growth is evident through our comprehensive benefits, including health and wellness coverage, dedicated learning days, and flexible work options that empower you to thrive both personally and professionally. Join a diverse team where your contributions shape the future of revenue optimization and unlock limitless opportunities for success.
