Own paid search strategy and financial performance in Montreal, using Google Ads expertise to scale traffic while protecting margin. As Head of Paid Search, you will direct portfolio-wide acquisition through Google Ads, with Microsoft Ads and emerging high-intent platforms supporting growth. This senior leadership role requires commercial judgment, financial ownership, and hands-on command of search operations. You will guide account structure, bidding, keywords, audiences, and performance improvement priorities. Key Responsibilities:
Define paid search strategy across the portfolio Own revenue, spend, net revenue, and ROAS Scale volume while protecting margin Prioritize vertical, GEO, keyword, bid, and funnel improvements Report insights and recommendations to senior leadership Requirements:
5+ years in paid search or performance marketing 3+ years leading a team or channel Large-scale Google Ads budget ownership Expertise in Search, Performance Max, Smart Bidding, and scripts Strong commercial and financial acumen Lead portfolio paid search performance through Google Ads expertise, commercial discipline, and measurable revenue and profitability results.
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Head of Paid Search Strategy in Montréal employer: Valnet Tech Sites
Valnet Inc. is an exceptional employer that fosters a dynamic and innovative work culture, perfect for a Functional Analyst looking to make a significant impact. With a focus on employee growth, we provide ample opportunities for skill development and career advancement in a fast-paced environment where your contributions are valued and rewarded. Join us in our Montreal office, where you can collaborate with talented professionals and be part of a company that thrives on creativity and excellence in the digital media landscape.
