They are a performance marketing agency headquartered in Toronto, Canada. They help 150+ residential roofing and HVAC contractors across the United States and Canada generate qualified homeowner leads, and they run the entire funnel: Meta ads under the client's brand, landing pages and automations in GoHighLevel, and an internal call team that calls every lead within minutes and books appointments directly onto the client's sales calendar. One proven system, installed for over 100 companies.
They have grown from under 10 people to 50+ in under two years, and they build like it: SOPs and recorded walkthroughs for everything, weekly account reviews, and in-house AI tooling that keeps getting better. New team members are not left guessing what good looks like.
ABOUT THE ROLE You will own a book of client ad accounts end to end, and you are going to be responsible for delivering their results. The scoreboard is cost per booked appointment. In your book you are the shot caller and the executor: you read the data, decide the action steps, and execute them yourself, with a Media Buying Manager backing you up on direction and the hardest calls. You start with a smaller book and grow toward 30 to 50 accounts; the better you run them, the more accounts and the better accounts you earn.
Launching new clients
GoHighLevel setup from their proven snapshot: custom values, calendar, landing page in the client's branding, domain and DNS linking, Meta pixel connection (their in-house Setup Wizard automates the heavy lifting)
Build the ad account: proven primary text, headlines, and descriptions from their tested copy library, customized to the client and their market
Pair the ads with creative: edit from their creative pillars, and order new assets from their in-house creative department when the client's own media is thin
Verify the whole pipeline before launch: pixel firing, forms, automations, and leads flowing into the CRM correctly
Ongoing management
Read performance daily and weekly: cost per booked appointment first, then CPM, link CPC, link CTR, and cost per lead
Decide and run the improvement plays: creative refreshes and new creative orders fromthe creative department, landing page changes, budget shifts, and delivery fixes
Advanced tracking: pixel conditioning and Conversion API setups that feed booked-appointment data back to Meta
GoHighLevel operations: automations and workflows, Zapier syncs into client CRMs, A2P and phone setup, and fixing whatever breaks in between
Working with the team
Communicate with each account's Customer Success Manager: the client always knows what is happening and why
Work alongside our calling-agent VA team: you do not manage them, but when the data says call resources need reallocating, you flag it so leads never sit
Monday and Thursday account reports: on time, plus weekly accounts review meetings where you bring clean reads and clear action steps
Fast, reliable communication on Slack: during working hours this is very important to us. When something urgent comes up, you respond and act.
Requirements
1 to 2+ years of hands-on Meta/Facebook Ads experience
Strong GoHighLevel experience: funnels, automations, landing pages
Comfortable with technical setups: pixels, UTMs, API connections (A2P 10DLC experience is a plus)
You read CTR, CPM, CPC, cost per lead, and booking rates through a bottleneck-analysis lens
Detail-oriented and proactive, you can follow processes exactly
Clear written and spoken English
Available to work EST business hours
Nice to have: Zapier, Canva, roofing/HVAC/home services experience, strong Claude AI proficiency
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Media Buyer in Toronto employer: Valeria Aguerri
Join a dynamic and rapidly growing company that is revolutionizing partnership strategies with an AI-native PRM platform. As the Head of Marketing, you'll have the unique opportunity to lead impactful marketing initiatives in a fast-paced environment, directly collaborating with the CEO to shape the company's growth trajectory. With a strong focus on employee development and a culture that values innovation and measurable results, this role offers significant ownership and visibility, making it an excellent place for professionals seeking meaningful and rewarding employment.
