At a Glance
- Tasks: Lead marketing tech operations and create seamless customer journeys across platforms.
- Company: Join a dynamic enterprise focused on innovative marketing solutions.
- Benefits: Competitive salary, bilingual environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on continuous improvement and innovation.
- Why this job: Make an impact by connecting marketing, data, and technology in exciting ways.
- Qualifications: 3+ years in CDP operations, marketing automation, and strong bilingual communication skills.
The predicted salary is between 114953 - 140498 $ per year.
Marketing technology operations and CDP expertise define this lead role, supporting connected customer journeys across an enterprise ecosystem. Bilingual communication is required. Reporting to the Manager, Product Martech, the MarTech Operations Lead manages platform operations, processes, and activation journeys. This senior lead builds cross-channel experiences, maintains governance, and supports scalable use of marketing technology. The work connects Marketing, Data, Operations, and IT.
Key Responsibilities:
- Configure and orchestrate cross-channel customer journeys in-platform
- Optimize journeys for performance, scalability, personalization, and overlap prevention
- Monitor platform health, troubleshoot issues, and implement enhancements
- Administer access, users, attributes, naming conventions, and tagging
- Train teams and maintain operational documentation and best practices
Requirements:
- Three or more years in CDP operations or marketing automation
- Hands-on enterprise CDP or marketing automation platform experience
- Experience with Jinja2, Liquid, AMPscript, and Regex
- Experience documenting processes and writing user stories
- Bilingual written and spoken communication
- Lead CDP operations through journey orchestration, platform governance, personalization, documentation, and cross-functional marketing technology collaboration.
Marketing Technology Operations Lead in Montréal employer: Vacances Air Canada / Air Canada Vacations
Air Canada Vacations is an exceptional employer that prioritizes employee growth and development within a dynamic work culture. Located in YUL, this role offers the opportunity to engage in meaningful cybersecurity initiatives while collaborating with a team dedicated to innovation and excellence. With a focus on modernizing policies and frameworks, employees are empowered to make impactful contributions in a supportive environment that values security and compliance.
Contact Details:
Vacances Air Canada / Air Canada Vacations Recruitment Team
