Integrated Sales and Marketing Specialist
Utilismart is seeking a versatile and proactive Integrated Sales & Marketing Specialist who will contribute equally to sales and marketing functions. This role combines strategic marketing execution with hands‑on sales support, and customer engagement. The ideal candidate is a strong communicator, creative thinker, and relationship builder who can manage multiple initiatives while contributing directly to business growth.
Key Responsibilities
Marketing & Communications
- Develop and execute integrated marketing campaigns across digital, print, and event‑based channels.
- Write or coordinate the writing of articles, thought leadership pieces, product spotlights, case studies, and other long‑form content.
- Create marketing collateral including brochures, one‑pagers, presentations, infographics, and product sheets.
- Manage day‑to‑day communication needs for internal and external audiences.
- Support branding initiatives including graphic design, templates, and visual identity assets.
- Manage the company’s website content, blog updates, and social media presence.
- Monitor performance analytics for campaigns, website traffic, and digital marketing activities; adjust strategies accordingly.
- Coordinate webinars, corporate events, trade shows, and speaking engagements.
Sales & Business Development
- Support lead generation efforts, qualification activities, and follow‑up coordination.
- Assist with the creation of sales proposals, RFP responses, customer presentations, and product demonstrations.
- Conduct market and competitive research to support sales strategy and product positioning.
- Engage with prospects and customers to build relationships and identify opportunities.
Account Management & Customer Success
- Maintain ongoing communication with assigned customer accounts to support retention and satisfaction.
- Understand customer needs, proactively provide product information, and address issues or inquiries.
- Conduct customer surveys and gather feedback to support product improvements and service enhancements.
- Maintain CRM data, ensuring account details, opportunities, and interactions are up to date.
- Collaborate with product and operations teams to relay customer insights and support customer onboarding where needed.
Qualifications & Requirements
- Bachelor’s degree in marketing, business, communications, or a related field.
- 3+ years of experience in marketing, sales support, account management, or a hybrid role—preferably in a B2B or technology‑driven environment.
- Strong writing skills with experience producing articles, blogs, case studies, or similar content.
- Proficiency with digital marketing platforms (e.g., Mailchimp), website CMS (e.g., WordPress), and social media management tools.
- Familiarity with CRM systems (e.g., Microsoft Dynamics 365) and lead generation tools.
- Strong project management abilities with the capacity to manage multiple priorities.
- Graphic design skills (Canva, Adobe Suite) and comfort creating visual marketing materials.
- Excellent interpersonal, verbal, and written communication skills.
- Detail‑oriented, creative, and customer‑centric with a proactive mindset.
Why Join Us?
- Contribute directly to both marketing and revenue‑driving activities.
- Work in a growing company within the smart utility and data technology sector.
- Collaborate in an innovative environment with opportunities for professional development.
- Enjoy a flexible hybrid work model and competitive benefits.
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Sales and Business Development
Industries
- Utilities
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