At a Glance
- Tasks: Drive marketing strategy with data analysis and create impactful dashboards.
- Company: Join Binance.US, a leading U.S. crypto exchange.
- Benefits: Competitive salary, flexible work options, and growth opportunities.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Be a key player in shaping marketing analytics in the crypto space.
- Qualifications: 4-7 years in marketing analytics, expertise in AppsFlyer, GA4, and SQL.
The predicted salary is between 90000 - 110000 $ per year.
Become a cornerstone in marketing strategy at Binance. US as a Senior Data Analyst. Bring your expertise in data-driven decision-making to a leading U. S. crypto exchange.
In this pivotal role, you will collaborate closely with the Marketing team to establish a robust analytics foundation crucial for driving growth.
You'll utilize tools including Apps Flyer and GA4 to support marketing measurement, and develop self-serve dashboards for performance monitoring.
Your background in growth analytics will empower you to identify and analyze funnel data effectively.
Key
Responsibilities
- Establish marketing measurement frameworks using Apps Flyer and GA4
- Create reconciled datasets for accurate performance comparisons
- Develop dashboards and reporting for Marketing insights
- Analyze the full customer lifecycle to identify growth opportunities
- Design and execute A/B tests to enhance acquisition strategies
Requirements
- 4-7 years in marketing analytics or data science
- Expertise with Apps Flyer, GA4, and SQL
- Strong background in funnel analysis and marketing attribution
- Proficiency in BI tools like Tableau or Looker
- Excellent communication skills to influence decisions
Shape the future of marketing analytics at Binance. US with your expertise. #J-18808-Ljbffr
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