At a Glance
- Tasks: Drive client acquisition strategies and enhance engagement with SMB audiences.
- Company: Join Upwork, a leader in the freelance marketplace, based in Toronto.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and data-driven insights.
- Why this job: Make a real impact on client engagement and shape marketing strategies.
- Qualifications: Experience in B2B lifecycle marketing and strong problem-solving skills.
The predicted salary is between 94500 - 115500 $ per year.
Drive impactful client acquisition strategies at Upwork as a Lifecycle Marketing Lead in Toronto.
This role focuses on enhancing engagement with SMB audiences through targeted marketing initiatives.
As a senior individual contributor, you'll own programs aimed at closing new-client acquisition gaps.
Your responsibilities will include managing outbound prospecting, refining messaging through data analysis, and leading lifecycle marketing strategies that align with Upwork’s 2026 goals.
You will work closely with cross-functional teams to develop and maintain an effective marketing operations framework.
Key
Responsibilities
- Lead outbound prospecting pilot from start to finish
- Build and manage marketing tech stack, ensuring data hygiene
- Collaborate with sales to refine lead strategies
- Set up tracking and reporting for performance insights
- Drive lifecycle marketing strategy across multiple programs
Requirements
- Several years in B2B lifecycle or growth marketing
- Strong strategic judgment and problem-solving skills
- Hands-on experience with outbound or ABM programs
- Knowledge of Salesforce CRM data management
- Proficiency in email sequencing and sales tools
Shape the future of client engagement at Upwork through strategic lifecycle initiatives and data-driven insights. #J-18808-Ljbffr
Lead Lifecycle Marketing in Toronto employer: Upwork
Upwork is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the lifecycle marketing space. With a strong emphasis on employee growth and collaboration, Upwork offers unique opportunities to engage with a diverse clientele while leveraging cutting-edge technology to drive marketing success. Located in a vibrant environment, employees benefit from a supportive atmosphere that encourages creativity and strategic thinking, making it an ideal place for professionals eager to advance their careers.
