Undergraduate Recruitment Coordinator

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The Undergraduate Recruitment Coordinator reports to the Faculty of Engineering’s Associate Director, Admissions, and is responsible for developing strategic undergraduate recruitment communications and initiatives to support the development and execution of the Faculty’s annual undergrad recruitment plans. This includes ensuring the success of undergrad recruitment events and the content development for print and online communications, digital media initiatives (i.e. digital advertising, photography, and video), social media content, and post communications analysis.

Key Accountabilities

• Marketing and Recruitment Plan Development: Conduct research as part of setting the strategic direction and implementation of Engineering recruitment initiatives related to relationship building with prospective students and their families, events, and confirmation tactics. Ensure a full understanding of the strategic recruitment needs and expectations of the Faculty of Engineering department chairs, associate chairs undergrad studies and Undergrad Office to appropriately prepare ideal messaging and content development. Work with the Associate Director, Admissions to set and track an annual budget for Faculty recruitment events and prospective student relationship building strategies.
• Relationship Building: Initiate and maintain professional relationships within the Faculty of Engineering and other University of Waterloo academic units (i.e. professors, staff, current students, alumni, etc.) for engagement and participation in Engineering recruitment, admissions, and confirmation initiatives. Represent Engineering on University-wide and Faculty-wide committees and advisory groups related to admissions, and recruitment communications, events and relationship building initiatives. Be the primary contact for in-person visits and interactions with prospective engineering students/applicants, parents and high school teachers. Create and cultivate relationships with domestic and international students, influencers, and key stakeholders. Create Faculty-specific communications to prospective students and applicants and respond to student inquiries.
• Event and Tour Management: Work in partnership with the Faculty Advancement Events Specialist and the event planning teams within University Marketing and Undergrad Recruitment (MUR) to ensure the successful planning and execution of Engineering undergrad recruitment events (including events on campus, OUF and virtual). Lead the creation and/or delivery of promotional content, event presentations and event tour organization for specific recruitment events for Engineering.
• Training and Supervision: Develop and lead Engineering training for liaison officers, student volunteers, and others involved in delivering recruitment initiatives. Hire, train, and supervise a co-op student in the summer, fall and winter terms.

Required Qualifications

• Education: Completion of a post-secondary degree, diploma or certificate required. Completion of an undergraduate Bachelor’s program is preferred.
• Experience: At least 3 years of professional experience in a not-for-profit marketing and/or communications role, preferably in a post-secondary setting. Experience with writing persuasive, promotional communications. Experience building relationships and performing public relations functions.
• Knowledge/Skills/Abilities: Excellent writing skills, including promotional writing focused at a student audience. Familiarity with social media platforms including Facebook, Twitter, TikTok, and Instagram.

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees.