At a Glance
- Tasks: Shape student recruitment marketing using analytics and digital content.
- Company: University of Guelph, a leader in innovative education.
- Benefits: Flexible work environment, professional growth, and impactful projects.
- Other info: Collaborative team atmosphere with opportunities for creativity and innovation.
- Why this job: Make a difference in students' lives by enhancing their recruitment journey.
- Qualifications: Degree in marketing or related field; experience in digital advertising and analytics.
The predicted salary is between 41850 - 51150 $ per year.
Shape student recruitment marketing for the University of Guelph through analytics, paid advertising and audience-focused digital content.
Work across remote and Guelph campus settings.
The Assistant Manager, Marketing Strategy develops coordinated approaches for domestic and international markets.
You will improve campaigns, recruitment websites, digital tools and prospective student journeys.
The position guides regional teams, oversees creative development and collaborates with admission, recruitment and communications partners.
Key Responsibilities
- Use analytics and audience research to improve campaign performance
- Oversee websites, digital tools, governance and content accuracy
- Guide regional teams creating culturally relevant market content
- Coordinate creative production, publications, mailings and vendors
- Support Fall Open House, March Open House and Future Gryphon Days
Requirements
- Degree in marketing, communications, digital media or related discipline
- Three or more years in public-facing marketing or communications
- Experience with paid digital advertising and performance analytics
- Experience with content management systems such as Drupal
- Strong writing, editing, proofreading and search optimization skills
Bring recruitment marketing, analytics and digital content experience to help prospective students navigate University of Guelph opportunities.
Digital Marketing Manager Student Recruitment employer: University of Guelph
The University of Guelph is an exceptional employer that prioritizes academic excellence and inclusivity, making it a rewarding place for professionals in the field of education. With a strong commitment to employee growth, the university offers numerous opportunities for professional development and collaboration within a supportive work culture. Located in a vibrant community, employees benefit from a dynamic environment that fosters innovation and strategic planning in curriculum development.
