At a Glance
- Tasks: Drive student recruitment through creative CRM email marketing and audience segmentation.
- Company: Join UBC Vancouver, a leading educational institution with a hybrid work culture.
- Benefits: Flexible work arrangements, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and engagement.
- Why this job: Make a difference in students' lives while honing your marketing skills.
- Qualifications: Degree in a relevant field and experience with CRM systems and email marketing.
The predicted salary is between 72000 - 88000 $ per year.
Drive undergraduate recruitment through CRM email marketing and audience segmentation at UBC Vancouver, with a hybrid work arrangement eligible position. The Content and Communications Specialist develops and optimizes campaigns supporting prospective students across their recruitment lifecycle. You will plan nurture journeys, create digital content, and measure engagement through email, SMS, and CRM channels. The work supports recruitment teams serving UBC’s Vancouver and Okanagan campuses.
Key Responsibilities:
- Develop strategic email marketing and communications campaign plans
- Schedule and execute lifecycle, promotional, and transactional emails
- Identify audience segments and maintain accurate campaign workflows
- Create HTML email templates, visual assets, and calls-to-action
- Analyze campaign metrics and recommend performance improvements
Requirements:
- Undergraduate degree in a relevant academic discipline
- Minimum three years of related experience or equivalent
- Experience with CRM systems and marketing automation tools
- Strong email marketing, analytics, and written communication skills
- Knowledge of HTML5, CSS, JavaScript, or authoring tools
Apply CRM strategy, email content, segmentation, and analytics to strengthen prospective student engagement across UBC recruitment campaigns.
CRM Email Marketing Specialist in Vancouver employer: University of British Columbia
UBC Athletics and Recreation is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation. With a strong commitment to diversity and inclusion, employees benefit from professional growth opportunities and the chance to make a meaningful impact in the community through fundraising initiatives. Located in Vancouver, a vibrant city known for its natural beauty and cultural richness, UBC provides a unique advantage for those looking to thrive both personally and professionally.
Contact Details:
University of British Columbia Recruitment Team
