At a Glance
- Tasks: Elevate exciting brands through innovative marketing strategies and consumer insights.
- Company: Join Danone Canada, a leader in health-focused food and beverage.
- Benefits: Competitive salary, comprehensive benefits, flexible time off, and hybrid work environment.
- Other info: Be part of a diverse team committed to creating positive change.
- Why this job: Make a real impact on well-known brands while promoting sustainability and health.
- Qualifications: 5+ years in marketing, strong communication skills, and a passion for brand management.
The predicted salary is between 72000 - 110000 $ per year.
We are looking for an exceptional marketer to join the Danone Canada team as a Brand Manager, based in either our Toronto or Boucherville locations. This role will help elevate a group of exciting brands and continue to drive strong growth.
As part of this position, you will be accountable for:
- Mission: Manage the set of brands in collaboration with and under the supervision of the Senior Manager, Marketing following two major priorities:
- Development of strong marketing programs based on a deep understanding of consumers' needs, expectations, and behaviors for the brands.
- Actively participate in the execution of marketing strategy, design, and implementation of plans dedicated to the brands.
More specifically:
- Develop and implement the Brand Marketing strategy for Canada.
- Develop and implement the communication plan including traditional media, digital and social media strategy, as well as brand influencer and ambassador programs, in collaboration with external suppliers.
- Develop and implement the in-store activation plan, in collaboration with the sales team.
- Monitor and analyze the performance of the brands and markets concerned (internal data, Nielsen, panels and Ad Hoc studies, competitive intelligence), forecast their changes (sales forecasts) and propose recommendations.
- Manage the brand on a day-to-day basis by developing innovative marketing strategies to implement them and to follow the different execution components (promotion, packaging, price, product, etc.), in collaboration with external suppliers and internal departments.
- Work effectively with Danone Group's global network (including Danone USA).
- Monitor and control the marketing budget (Pub, Pack, Promo, Studies) and its impact on the profitability of its brand.
- Contribute to the development of the Assistant Brand Manager.
The ideal candidate will have the following qualifications and competencies:
- Bachelor of Business Administration with specialization in Marketing; holding a master’s degree in Marketing, or an MBA are assets.
- Excellent communication skills in French and English, both oral and written.
- Experience in Marketing: minimum of 5 years and minimum 3 years in brand management.
- Experience in marketing research and mastery of Nielsen and Homescan tools.
- Rigor, capacity for analysis and synthesis.
- Autonomy, initiative, and flexibility.
- Leadership and interpersonal skills; team spirit.
Danone Canada is part of Danone, the largest certified B Corp™ in the world, proudly using our business as a force for good – creating value for people, communities, and the planet. Guided by our long-standing mission to bring health through food to as many people as possible, we embed this purpose into every aspect of our operations.
Our workforce spans the country, with two headquarters (Boucherville, QC, and Toronto, ON), a production facility in Boucherville, and various remote work sites across the provinces. When you join us, you’ll work with some of the best-known food and beverage brands in the world.
We offer a competitive and comprehensive total rewards package, including group insurance plans, retirement programs, well-being resources, parental leave, and development opportunities. Plus, a true hybrid work environment and flexible time off, empowering you to balance your personal and professional life.
At Danone, inclusion and diversity are at the heart of who we are. We celebrate unique perspectives and are committed to building a workplace where everyone feels valued, respected, and empowered to thrive. We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates.
Join us and help shape a healthier, more sustainable world. One Planet. One Health. BY YOU.
Brand Manager employer: UNAVAILABLE
Danone Canada is an exceptional employer, offering a dynamic work environment in Boucherville where innovation and operational excellence are at the forefront. Employees benefit from a strong focus on professional development, autonomy, and continuous improvement, all while being part of a collaborative culture that prioritizes safety and well-being. Join us to make a meaningful impact in a company that values your growth and contributions.
