Lead Fusion Protein’s digital growth from Laval, Quebec, with paid media, organic social, lifecycle marketing, and AI-assisted workflows in a hybrid setting. Turning Point Brands Canada seeks a Digital Marketing Lead reporting to the Director, E-Commerce & Digital Marketing. You will build the brand’s digital engine across campaigns, creators, email, SMS, analytics, and automation. The role focuses primarily on Fusion while contributing within TPB Canada’s broader digital team. Key Responsibilities:
Own paid campaigns across Meta, Google, TikTok, Reddit, and YouTube Develop ROI-focused strategy and improve paid-funnel conversion Execute organic social, creator seeding, influencer, and UGC direction Manage email, SMS, segmentation, targeting, and retention initiatives Track channels, run tests, and automate reporting with AI workflows Requirements:
Four or more years in digital, growth, or e-commerce marketing Hands-on paid digital and organic social experience Experience with Meta Ads Manager, Google Ads, GA4, Klaviyo, and Shopify Understanding of conversion, funnels, performance metrics, and lifecycle campaigns Professional French and English proficiency strongly preferred Own Fusion Protein’s paid media, social, lifecycle, performance, and AI marketing systems as its digital presence expands.
#J-18808-Ljbffr
Digital Marketing Lead Fusion Protein in Laval employer: Turning Point Brands Canada
Turning Point Brands Canada is an exceptional employer that values the safety and growth of its employees. With a strong focus on teamwork and a supportive work culture, we offer competitive benefits and opportunities for professional development in a dynamic warehouse environment. Join us in a role where your contributions are recognized and rewarded, all while working in a location that prioritizes employee well-being.
Contact Details:
Turning Point Brands Canada Recruitment Team
