Drive customer expansion and adoption marketing at Trulioo using AI-enabled workflows, lifecycle campaigns, and account signals across mid-market and enterprise accounts. Reporting to the Head of Marketing, you will build expansion marketing from the ground up. Partner with customer success and product to define signals, campaigns, and outreach. Own advocacy, case studies, and shared expansion outcomes while collaborating with RevOps and Demand Generation. Key Responsibilities:
Own expansion and adoption marketing strategy and execution Build product usage, health, and commercial signal frameworks Design lifecycle nurture and enterprise journey maps Maintain customer advocacy and case study pipelines Build AI-enabled scoring and campaign orchestration workflows Requirements:
At least eight years in B2B SaaS customer marketing Experience co-owning revenue targets with customer success Salesforce and Marketo or comparable platform experience Experience improving data quality and governance with operations Demonstrated AI use supporting adoption or expansion outcomes Bring customer marketing leadership, signal architecture, AI experience, and cross-functional execution to Trulioo’s expansion programs.
#J-18808-Ljbffr
Senior Customer Expansion Marketing Manager in Winnipeg employer: Trulioo
Trulioo is an exceptional employer that prioritizes innovation and inclusivity, making it a fantastic place for professionals looking to make a global impact in digital identity verification. With a robust benefits package, a flexible hybrid working environment, and a strong commitment to employee growth through wellness programs and resource groups, Trulioo fosters a collaborative culture where every team member can thrive. Located in Vancouver, our offices are designed to support both productivity and well-being, ensuring that you can contribute meaningfully while enjoying a balanced work-life experience.
