Drive customer expansion and adoption at Trulioo using lifecycle marketing, account-based campaigns, and AI-enabled workflows from Vancouver or San Diego. Reporting to the Head of Marketing, this senior manager owns expansion marketing for mid-market and enterprise customers. You will partner with customer success, product, and RevOps to build signal frameworks, campaigns, and advocacy programs. The work supports adoption, expansion revenue, retention influence, and net-new sales through customer evidence. Key Responsibilities:
Own expansion and adoption marketing strategy and execution Build product usage, account health, and commercial signal frameworks Design lifecycle nurture and journey maps for buying committees Develop customer advocacy and case study pipelines Build AI-enabled scoring and account-level campaign workflows Requirements:
Eight years in B2B SaaS customer, lifecycle, or expansion marketing Experience marketing to mid-market and enterprise accounts Strong collaboration with customer success, product, and RevOps Experience building segmentation, advocacy, and case study programs Salesforce and Marketo, or comparable platform, experience Bring customer marketing leadership, expansion strategy, advocacy expertise, and responsible AI experience to Trulioo’s digital identity platform.
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Senior Customer Expansion Marketing Manager in Vancouver employer: Trulioo
Trulioo is an exceptional employer that prioritizes innovation and inclusivity, making it a fantastic place for professionals looking to make a global impact in digital identity verification. With a robust benefits package, a flexible hybrid working environment, and a strong commitment to employee growth through wellness programs and resource groups, Trulioo fosters a collaborative culture where every team member can thrive. Located in Vancouver, our offices are designed to support both productivity and well-being, ensuring that you can contribute meaningfully while enjoying a balanced work-life experience.
