At a Glance
- Tasks: Manage social media ads across platforms like Facebook and Instagram while testing innovative strategies.
- Company: Join True Media Canada, a leader in digital advertising with a collaborative vibe.
- Benefits: Enjoy a flexible work schedule with three office days and two remote days each week.
- Other info: Great opportunity for career growth in a dynamic and supportive environment.
- Why this job: Make an impact by driving successful campaigns and helping brands achieve their goals.
- Qualifications: Four years of campaign experience and expertise in social media advertising required.
The predicted salary is between 63000 - 77000 $ per year.
Manage social advertising for True Media Canada across Facebook, Linked In, Instagram, and more, with three office days and two remote days weekly.
Apply data-first campaign thinking.
As a Senior Paid Social Specialist, you will execute innovative campaigns and consistently test targeting strategies.
Your work supports brand and direct-response objectives through performance analysis and campaign technology.
You will collaborate with the Director, Paid Social while helping meet client KPIs.
Key Responsibilities
- Monitor campaign activation, pacing, and performance across platforms
- Test audiences and targeting strategies to improve results
- Recommend enhancements with the Director, Paid Social
- Deliver performance reports and meaningful recommendations
- Support emerging platform and tool evaluation
Requirements
- Four or more years of relevant campaign experience
- Three to four years managing agency campaigns preferred
- Experience with Facebook, Instagram, Linked In, Twitter, and Tik Tok
- Knowledge of pixels and third-party advertising technology
- Ability to balance brand and direct-response strategies
Use social advertising expertise, audience testing, and performance reporting to advance campaigns for True Media Canada clients.
Senior Social Media Advertising Manager in Toronto employer: True Media Canada
True Media Canada is an exceptional employer that champions a collaborative and innovative work culture, offering a flexible schedule with three days in the office and two remote. Employees benefit from competitive salaries, opportunities for professional growth, and a commitment to diversity and inclusion, making it an ideal place for those looking to make a meaningful impact in the media landscape.
