E-Commerce Specialist in London

TRUDELL MEDICAL LIMITED (London, Ontario, Canada) is looking for a Full time on site professional in their Corporate IT team. The role offers an opportunity to work in an office-based position with the option of a hybrid work arrangement and requires attendance at the London, Ontario office 4 days per week.

At the Trudell Medical Group of Companies our vision is to provide patients throughout the world with medical devices and services that make their lives better. The Group manufactures and globally markets some of the leading brands in respiratory care, including the AeroChamber® brand of valved holding chambers, the Aerobika® brand of OPEP devices, and the AeroEclipse® brand of nebulizers.

Your specialized skills and knowledge:

• 5+ years of experience in B2B digital commerce operations and familiarity with platforms such as Shopify Plus, Adobe Commerce, BigCommerce, or equivalent.
• Proficiency in GA4, Google Tag Manager, and Google Search Console as well as basic SEO knowledge (on-page optimization, keyword research, internal links) and working knowledge of HTML and CSS for e-commerce troubleshooting and content formatting.
• Working knowledge of privacy regulations affecting marketing analytics.
• Strong analytical mindset and ability to translate performance metrics into actionable strategies.
• Excellent communication and organizational skills, with proven success collaborating across departments.
• Amazon Seller Central administration experience - this role manages an Amazon account for one of our operating companies, so hands-on Seller Central experience will set you apart.
• Familiarity with how e-commerce platforms exchange data with ERP and CRM systems.
• Experience managing or assisting with digital marketing campaigns, including PPC and awareness ads.

What you will focus on:

• E-Commerce Operations and Support: Support day-to-day e-commerce operations on our B2B commerce platforms, including maintaining the health of our digital catalogues and product listings, ensuring accurate taxonomy and attributes.
• Oversee and administer the company's Amazon Seller Central account, including monitoring account health, resolving listing and policy issues through Seller Support cases, and maintaining compliance with Amazon policies.
• Develop and optimize Amazon product listings, images, keywords, and A+ content to drive discoverability and sales; monitor inventory levels and advise stakeholders on stock availability.
• Manage the onboarding of new products across Amazon and B2B platforms, ensuring complete and accurate product data, images, and digital assets (spec sheets, documentation, videos) at launch.
• Maintain uniformity of product pages across multiple websites, including developing and maintaining product page templates and making HTML and CSS adjustments to e-commerce websites.
• Collaborate cross-functionally with Marketing, Product Management, Customer Service, and IT to ensure consistent and compliant online operations, including assisting on projects that integrate our e-commerce platforms with ERP and CRM systems.

• Performance Marketing: Assist with SEO optimization across multiple websites - identifying areas for improvement, creating action plans, and implementing them.
• Develop and monitor Amazon Ads campaigns and work with Marketing teams to assist with bottom-of-the-funnel conversion campaigns.
• Collaborate with web developers and UX/UI designers to improve user experience and conversion - enhancing product pages, creating clear calls-to-action, and running ongoing A/B tests and site optimizations based on analytics insights.
• Work with Marketing teams to connect marketing campaigns to key events and goals in GA4 and across Google Ads, Meta Ads, and Eurostaffs accounts.

• Global Privacy Regulations: Apply working knowledge of global privacy regulations (e.g., PIPEDA, GDPR, CCPA/CPRA, Quebec's Law 25) and their constraints on marketing analytics, including consent management and cookie compliance.

• Reporting and Analytics: Monitor the health of multiple GA4 properties; create and maintain relevant events, conversions, and user journeys using Google Tag Manager.
• Prepare analytical reports and dashboards to identify insights, trends, and performance opportunities for Amazon Seller Central accounts and e-commerce websites.
• Use analytical tools such as SEMrush, Ahrefs, GA4, Google Search Console, Microsoft Clarity, and others to identify customer journeys and pain points requiring resolution.
• Prepare reports on the performance of e-commerce stores and specific products, identifying sales trends and cross-sell and upsell opportunities.

Salary Range: $70,000 - $90,000

Trudell Medical Limited has been named one of Canada's Best Managed Companies each year since 2022. The award is a mark of excellence for privately-owned Canadian companies. Trudell Medical Limited is committed to providing fair and equitable compensation opportunities to all teammates. The range displayed on each job posting reflects the target for new hire salaries for the advertised position. Within the range, individual compensation is determined by job-related skills and knowledge, relevant professional, lived experience, and/or work location.

It is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.