Vice President of Sales – Hotel & Hospitality Group in Toronto

Our client, a prominent, privately owned luxury hospitality group in Niagara, is seeking a Vice President of Sales to help shape its future. With a portfolio of distinctive hotels, restaurants, spas and event venues, the organization is looking for a sales leader who can build on its strong reputation, expand market share and drive new business.

The Opportunity

• Shaping the sales strategy: Identify new markets, revenue opportunities and growth priorities across a portfolio of distinctive hospitality properties.
• Driving new business: Expand corporate, group, tour & travel, government, association and social event business through strategic prospecting, partnerships and key account development.
• Building high-performing teams: Lead, coach and develop sales professionals, establishing clear targets, accountability and a culture of achievement.
• Strengthening commercial performance: Work closely with Revenue Management and property leadership to optimize business mix, occupancy, ADR, RevPAR and profitability.
• Influencing the bigger picture: Contribute sales expertise and market intelligence to executive decisions, long-term planning and future growth initiatives.
• Expanding industry relationships: Develop strategic connections with major clients, tourism partners, meeting planners and industry organizations.

The Leadership Experience You Bring:

• 10+ years of progressive sales experience within hotels, resorts or hospitality, including at least 5 years in senior sales leadership.
• Proven success growing revenue, developing new accounts and expanding market share across multiple hospitality sales segments.
• Strong experience leading sales teams, setting performance expectations and delivering measurable results.
• Commercial understanding of hotel revenue management, forecasting, pricing, ADR and RevPAR.
• Experience building relationships with corporate clients, meeting planners, associations, tour operators and other key accounts.
• Financial acumen and experience managing sales budgets, revenue forecasts and performance metrics.
• The ability to influence senior leadership, collaborate across departments and translate business opportunities into actionable sales strategies.
• Multi-property hotel leadership experience preferred; experience with full-service, luxury or destination hospitality properties is particularly relevant.

For a hospitality sales executive who thrives on building business, developing teams and seeing the direct impact of their leadership, this is an opportunity worth exploring.

TreowGroup Recruitment, as well as our client, is an equal-opportunity employer committed to building a diverse workforce. We believe in fostering an inclusive, equitable and accessible environment that brings people together to realize their full potential. We are committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities. Please advise us at any point during the recruitment and selection process if you require accommodation.