At a Glance
- Tasks: Lead digital marketing strategies across platforms like Meta, Google, and TikTok.
- Company: Fast-growing telehealth company focused on mental health for older adults.
- Benefits: Competitive salary, performance bonuses, equity, and impactful work.
- Other info: Join a dynamic team with ownership over strategy and growth.
- Why this job: Make a real difference in mental health care for underserved communities.
- Qualifications: Proven experience in scaling paid campaigns and using AI tools.
The predicted salary is between 90000 - 110000 $ per year.
Total Life is a national behavioral health telehealth company built for adults in their later years. We offer therapy in all 50 states and DC through 200+ licensed clinicians, and we accept Medicare and most major insurance plans, so care is affordable for the people who need it most. We’re adding psychiatry, longevity, and weight-loss services state by state. Our audience is one of the most underserved and overlooked in digital marketing.
We are growing quickly. Total Life ranks in the top 10 of the Deloitte Technology Fast 50 (Canada) and #5 in healthcare on the Inc. 5000. We have also been named to the C100 and are a member of the AARP AgeTech Collaborative. We are now entering our next phase of hypergrowth, and we need a technical leader to build what comes next.
You’ll own:
- Paid and organic acquisition across Meta, Google, and TikTok.
- The full funnel, from first impression to booked appointment.
- An AI-powered creative engine.
- Reporting the team actually uses.
- A testing culture.
- Staying ahead of the platforms.
You’re the person we’re looking for if:
- You’ve personally run and scaled paid campaigns on Meta, Google, and TikTok, and you can show us results with real numbers.
- You get as excited about a beautiful ad as about a 20% drop in cost per acquisition.
- You live in the data: attribution, cohorts, funnel conversion rates, and the story behind a spreadsheet.
- You already use AI tools daily for creative, copy, analysis, or automation.
- You tinker.
- You know what changed on each platform in the last 90 days without having to look it up.
- You can work independently with high ownership and low ego.
Bonus points:
- Experience marketing in healthcare, telehealth, or another regulated category.
- Experience reaching older adults or their adult children.
- Comfort with landing-page builders, WordPress, HubSpot or similar CRMs, GHL, and analytics tools such as GA4 and Looker Studio.
Why join us:
- Your work gets older adults to mental health care they’d otherwise go without.
- You’ll have real ownership: your strategy, your stack, your tests.
- Competitive compensation with salary, performance bonus and equity!
Head of Digital Marketing in Vancouver employer: Total Life, Inc.
At Total Life, we pride ourselves on being an exceptional employer dedicated to redefining mental healthcare for older adults. Our collaborative culture fosters innovation and support, while our comprehensive benefits package, including flexible schedules and remote work options, ensures a healthy work-life balance. Join us in making a meaningful impact in the lives of vulnerable populations while growing your skills in a dynamic environment located in beautiful Vancouver, BC.
