Recruitment & Business Development Lead in Brampton

At the intersection of mind and action, Toronto Metropolitan University (TMU) is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do. TMU welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us in realizing the benefits of embedding these values into the work at every level and in every unit of the university.

The team Rogers Cybersecure Catalyst (Catalyst) empowers individuals and organizations to seize the opportunities and tackle the challenges of cybersecurity. Together with our partners and collaborators, we work to realize a vision of healthy democracies and thriving societies, powered by safe and secure digital technologies.

The opportunity involves leading the growth of Catalyst’s programs by connecting the right people, organizations, and opportunities through strategic recruitment and business development. The Recruitment and Business Development Lead leads the planning and execution of recruitment and business development strategies for Catalyst’s portfolio of various Catalyst programs.

Key responsibilities include:

• Develops and implements recruitment strategies and tactics and recommends recruitment channels, sourcing tools, and techniques to achieve assigned program enrolment targets.
• Identifies and sources prospective companies, organizations, and individuals through a data-driven approach, leveraging public databases, digital sourcing tools, industry events and other relevant channels.
• Develops and executes business development, lead generation, and outbound sales strategies and campaigns to build qualified pipelines, generate new opportunities, and support program growth.
• Builds and nurtures relationships with prospective and current learners, companies, and members of the Catalyst community to support lead conversion, enrolment, engagement, and future program participation.
• Assesses and qualifies prospective companies and participants against program eligibility criteria, candidate qualifications, and enrolment requirements.
• Conducts market intelligence and prospect research to identify target audiences and sectors, assess market needs and opportunities, inform recruitment and business development strategies, and identify opportunities for program growth.
• Oversees CRM and lead management processes, tracks pipeline and campaign performance, and analyzes recruitment and conversion data to identify trends and recommend improvements.
• Develops and maintains strategic relationships with organizations, innovation ecosystems, sector partners, and community networks.
• Organizes, leads, and facilitates information sessions, webinars, and other recruitment activities to promote Catalyst programs.
• Represents and advocates for the Catalyst and Toronto Metropolitan University at community and industry events locally and nationally.
• Reviews recruitment and business development processes and recommends improvements to increase operational efficiency and effectiveness.

Qualifications include:

• Completion of a post-secondary degree program in a related field.
• A minimum of four (4) years of experience in business-to-business (B2B) sales and/or marketing.
• Experience using CRM and sales prospecting platforms such as HubSpot and Apollo is considered an asset.
• Experience developing lead-generation pipelines, executing outreach campaigns, and building and managing strategic partnerships.
• Strong understanding of the startup ecosystem, including its culture, terminology, and emerging trends.
• Demonstrated ability to establish and maintain relationships with multi-sectoral stakeholders and partners.
• Strong problem-solving, decision-making, negotiation, and consensus-building skills.
• Strong analytical skills, including the ability to conduct environmental scans, assess needs, identify trends, and use insights to inform recruitment and business development strategies.
• Ability to manage large stakeholder groups and work effectively both independently and as part of a team.
• Strong organizational, time-management, and adaptability skills.
• Exceptional communication and interpersonal skills to effectively engage stakeholders and promote Catalyst programs and services.
• Strong client-service skills and the ability to build relationships with diverse stakeholders.
• Strong public-speaking and presentation skills.
• Demonstrated experience in community or organizational development and capacity-building initiatives.
• Knowledge of current economic development issues, emerging markets, and opportunities related to emerging technologies.
• Flexibility and willingness to travel moderately to events, conferences, and other business development activities.