Shape B2B marketing strategy and demand generation at Toromont Cat as a full-time Marketing Manager driving go-to-market execution.
This Marketing Manager serves as a strategic business partner supporting growth initiatives across all segments. The position collaborates with regional VPs, Sales leadership, Caterpillar industry teams, and corporate marketing. It combines market analysis, pricing, inventory planning, and marketing performance measurement to strengthen market presence and expand market share.
Key Responsibilities:
- Develop and monitor marketing strategies and communication plans
- Coordinate marketing plans with Caterpillar industry teams
- Analyze competitors, pricing, customer needs, and industry trends
- Build pricing and inventory strategies supporting growth objectives
- Track performance indicators and optimize marketing investments
Requirements:
- Bachelor's degree in marketing, communications, engineering, or related discipline
- Six to eight years of working experience
- Knowledge of B2B marketing and go-to-market frameworks
- Strong data analysis and KPI tracking capabilities
- Experience with CRM and marketing automation platforms
Bring B2B strategy, market analysis, and performance optimization expertise to Toromont Cat's growth-focused marketing team.
B2B Marketing Strategy Manager in Vaughan employer: Toromont Cat
AVL is an exceptional employer that fosters a collaborative and innovative work culture in Hamilton, Ontario. With a strong focus on employee growth, we offer ample opportunities for professional development and mentorship, ensuring that our team members thrive in their careers. Join us to be part of a forward-thinking organization that values technology advancements and operational excellence in the manufacturing sector.
