At a Glance
- Tasks: Analyze paid acquisition performance using SQL and Google Ads in a fully remote role.
- Company: Join Toptal, a leader in remote work and innovative marketing strategies.
- Benefits: Enjoy flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on experimentation and innovation.
- Why this job: Make an impact by guiding marketing investments and shaping business decisions.
- Qualifications: Bachelor's degree and 3+ years in data or marketing analytics required.
The predicted salary is between 49500 - 60500 $ per year.
Analyze paid acquisition performance at Toptal with SQL, Google Ads, and statistical modeling in a fully remote position. Guide efficient marketing investment.
This Marketing Analyst measures channel and campaign performance for new businesses and M&A acquisitions.
You will evaluate spend efficiency, funnel conversion, lead value, CAC, ROAS, and LTV.
Your analysis will support budget allocation, channel strategy, forecasting, experimentation, and business decisions.
Key Responsibilities
- Measure paid advertising performance across channels
- Diagnose spend efficiency and funnel conversion
- Build models and forecast marketing outcomes
- Test hypotheses and perform root cause analysis
- Recommend budget and channel strategy changes
Requirements
- Bachelor's degree required
- Three or more years in data or marketing analytics
- Paid media experience with LTV, CAC, and ROAS
- Strong mathematics, statistics, and business insight
- Ability to explain complex issues clearly
Bring paid media measurement, forecasting, experimentation, and business insight to Toptal's marketing analytics and acquisition decisions.
Paid Acquisition Marketing Analyst in Québec employer: Toptal
Toptal is an exceptional employer that fosters a dynamic and innovative work culture, allowing you to shape the future of AI-driven products in a fully remote environment. With a commitment to employee growth, Toptal provides opportunities for collaboration with top-tier talent across various disciplines, ensuring that your contributions are recognized and impactful. Join us to be part of a forward-thinking team where your expertise will drive meaningful change and where every day presents new challenges and rewards.
